Role Products vs. Value Products
Published in
5 min readMar 9, 2022
When I speak with people about new products, the term I consistently use is an undeniable value. The friction of someone adopting and using a new product is high. It is easier for them to do nothing or take a product for a spin but never have any desire or intent to make it something they regularly use. Therefore a product has to provide undeniable value if a product is to capture the attention and ongoing loyalty of users.
