Tue.Jun 18, 2019

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How Do You Disrupt Your Assumptions Before They Disrupt You?

DISQO

Most companies, whether it’s a Fortune 100 organization or a 50-person startup, are faced with the same problem: How do you account for what your customer wants, today and tomorrow? Last week, Alpha’s CEO Thor Ernstsson gave a presentation at the UX & Product Management Case Study Conference in Salt Lake City, Utah, to discuss how organizations are hindered by their inability to make quick and data-driven decisions.

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In Search of a Better way to Measure Product/Market fit

Mind the Product

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Andreessen too gives us a vivid illustration of what product/market fit feels like in his post: “ You can always feel when product/market fit isn’t happening.

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Closing the Customer Feedback Loop

Centercode

Whether it comes early in the development lifecycle, right before launch, or between releases, customer feedback is vital to understanding what your target market wants and expects. Any time you talk directly with your market, it reveals incredible insights. That’s why carving out a process for collecting, reviewing, responding to, and taking action on feedback is critical.

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How Mobile Apps Improve the Effectiveness of Customer Loyalty Programs

Alchemer Mobile

According to RetailMeNot, approximately 80 percent of customers are more loyal to brands that offer rewards programs and 70 percent are more likely to participate in a loyalty program if they can access it through their mobile device. Given this, 88 percent of retailers plan on investing more in mobile marketing than any other channel. Customers now expect to gain points and achieve milestones for purchases made through apps.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Crazy Busy Product People – Rian van der Merwe on The Product Experience

Mind the Product

The Head of Product at Wildbit, Rian van der Merwe has spent his career being crazy busy – and he’s had enough of it. He joined us to talk about slowing down to speed up, making sure your team(s) are productive, and managing yourself to provide the most value to everyone around you. Quote of the Episode. We’re crazy busy taking on too much responsibility and not trusting our teams enough.

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Flowchart: Should We Build This Feature?

ProductCraft

Product managers get a lot of feature requests. Some come from customers, others from execs, and still others from the product team itself. Unfortunately, you can’t build them all. And choosing which feature to work on next isn’t all that easy, with limited resources and competing priorities acting as major constraints. So, how do you. Read more » The post Flowchart: Should We Build This Feature?

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Why This Engineering Leader Thinks You Shouldn’t Aim for Zero Regrettable Attrition

First Round Review

As Greenhouse’s CTO, Mike Boufford built an engineering team that grew from one to 60 in its first five years — with zero regrettable attrition. Here, Boufford shares the recruiting tactics and culture practices that made engineers want to stay, and then opens up about why he started encouraging them to consider leaving the nest.

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The Merits of Storytelling in Digital Marketing

AB Tasty

Why has storytelling become a decisive element for the most successful digital marketing campaigns? Discover how to breathe life into your brand! This article was originally posted on AB Tasty as The Merits of Storytelling in Digital Marketing.

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11 Essential Mobile Analytics Books for User Engagement and Retention

Amplitude

Mobile usage has nearly eclipsed web usage over the last decade. With access as close as your pocket or purse, it’s no surprise that mobile devices are the new wave. In fact, 58% of site visitors came from mobile in 2018 (versus desktop). As mobile usage increases, so does the need to analyze user behaviors on mobile websites As mobile usage increases, so does the need to analyze user behaviors on mobile websites and apps. and apps.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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10 Online Communities Product Managers Should Join

ProductPlan

As product managers, there are some things we just have to learn through experience. You’ll never know what it really feels like to present your product roadmap to your executive staff, for example, until you call that meeting and do it. But that doesn’t mean you’re on your own as a product manager. You don’t have to learn every strategy, challenge, and pitfall of the profession through trial and error.

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How to write a product vision statement

ProductBoard

Sometimes when we’re really excited about something, we perhaps become a bit prone to flights of grandiosity. And while having a grand vision for our company or product can be a powerful motivator, plans tend to go awry. Paul Graham once said: “If you have some kind of big visionary plan, you’re probably Webvan.” It’s best not to think of a product vision like some pie-in-the-sky goal.

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How To Maximize An Agile Team – Don’t Give Up On Scrum

Modus Create

When I first attended Scrummaster training, I went in wide-eyed and excited to learn all of the secrets behind this amazing “new” agile project-management strategy called Scrum. I immediately donned the rose-colored glasses they handed out, and gobbled up the information that was presented. It all seemed so perfect… until I went back to my job.

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Stop! Do not start your application revamp project until you read this…

The Product Coalition

It doesn’t matter if you’re managing a closed system desktop application or a SaaS web application , if people can’t use your system effectively, it will fail. As a product manager, this can be a daunting prospect and big responsibility to bear. Managing a system that’s grown organically and has become bloated leads to a whole host of problems. Badly organised data, design inconsistencies and confusing messaging makes for a terrible user experience.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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What to Do When Your Company Is Having An Identity Crisis

Innovatemap

If you can’t quickly, easily, and compellingly explain what you do and how you can help solve your prospect’s problems, then you have an identity problem.

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Product Management in Small vs Large organizations

The Product Coalition

What to expect if you are a Product Manager in Enterprises vs Startups Startup vs Enterprise This article represents my opinions based on personal experiences working at large MNCs, mid-size companies as well as startups. I will dive into the specifics on how startups/enterprises operate, what PM skills you need to strive, how roadmap planning and execution happens. startups Startups —?

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3 App Deep Linking Tactics to Increase Conversions

Arkenea

Mobile apps have proven to be a more engaging medium for the customers to connect with the brands and mobile app deep linking simply paves the way the boost the organic connection in a more persuasive manner. What is ‘App Deep Linking’? Normally when a user clicks on a link, the corresponding page to the […]. The post 3 App Deep Linking Tactics to Increase Conversions appeared first on Arkenea.

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How Do You Disrupt Your Assumptions Before They Disrupt You?

DISQO

Most companies, whether it’s a Fortune 100 organization or a 50-person startup, are faced with the same problem: How do you account for what your customer wants, today and tomorrow? Last week, Alpha’s CEO Thor Ernstsson gave a presentation at the UX & Product Management Case Study Conference in Salt Lake City, Utah, to discuss how organizations are hindered by their inability to make quick and data-driven decisions.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Tips for Reducing Customer Support Attrition and Increasing Employee Engagement

TSIA

Customer Support organizations, including help desks, call centers, and tech support, are facing a critical supply-and-demand problem when it comes to finding skilled employees. Part of the issue is the types of skills required of today’s Support employees are different from what we’ve traditionally looked for in the past. However, another factor impacting hiring and employee retention is that a significant number of Support staff just aren’t engaged or satisfied at work.

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How Do You Disrupt Your Assumptions Before They Disrupt You?

DISQO

Most companies, whether it’s a Fortune 100 organization or a 50-person startup, are faced with the same problem: How do you account for what your customer wants, today and tomorrow? Last week, Alpha’s CEO Thor Ernstsson gave a presentation at the UX & Product Management Case Study Conference in Salt Lake City, Utah, to discuss how organizations are hindered by their inability to make quick and data-driven decisions.

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We do it because it’s good business

Bain Public

This year, by partnering with Founder Fuel , we set a lofty goal to undertake pro bono advisory work bringing the ideas of Product Leadership, Product Strategy and Product Development processes to 2019 cohort startups. We’ve given a full day Product Management workshop and over fifty hours of advisory services in the startup interest. We did so because it’s good business, also for the pedagogic value of enhancing our technology, market and industry understanding.

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Agile Misconception #2: We Don’t Need Documentation

Atomic Spin PM

Documentation means a lot of different things to different people. I’ve also found it’s one of the top five topics to cause a developer to cringe. If you’ve used a waterfall software development process, you’re all too familiar with documentation. From requirements to systems architecture to design, you’re creating documentation at every step of the process.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.

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Managing AI & ML at Top Tech Companies with Microsoft Senior PM

The Product Coalition

Ria Sankar is a Group Product Manager leading Product Management & Data Science for AI for Good initiatives within Microsoft. Her mission is to build respectful experiences that embody timeliness human values and interact in an intuitive and human-centered way to build user confidence. Ria brings forth a diversity of perspective cultivated over a long, cross-discipline, career spanning program management, product strategy, digital marketing, customer research, analytics, and strategic partne