Tech community set to gather in San Francisco for 10th annual Open Mobile Summit
The 10th Open Mobile Summit (November 27th-28th) returns as the annual hub for globally renowned brands to discuss their digital strategies across all connected devices.
Looking ahead at this years show we are moving with industry trends and shifting the focus of the Open Mobile Summit from ‘mobile first’ to ‘customer first’. Now in our tenth year we are bringing together the US’s major brands for two days of strategic discussions about how to improve the customers digital experience.
Mobile-first thinking is finished, your customer has moved beyond using one device. The most successful brands are now those who understand the connected consumer and make every channel and platform work towards a seamless customer experience. Customers are no longer buying your products, they’re buying connected experiences. Stay ahead of the competition and more importantly, stay relevant in this rapidly changing environment.
After months of research discussing the trends and challenges facing the digital space with CPO’s, CDO’s, CTO’s VP’s and Heads of Product, UX and Marketing from major brands we developed a road map for educating brands digital teams.
Emerging from in-depth research is 2018’s key themes:
- Open Product in the Age of the Connected Consumer:
The number of connected devices that consumers use has increased and now includes numerous devices such as tablets, mobile phones, desktop, conversational interfaces and wearables. Consumers are more informed than ever, with more available options, and want a seamless connected experience across their whole interaction with a brand. Find out how to meet their expectations. - Delivering Seamless, Personalized Experiences:
As the digital landscape evolves it is crucial that brands offer personalized and useful experiences and interactions to their consumers. Artificial intelligence is enabling brands to move their digital strategy and personalization efforts to a whole new level. - Integration of New Technology into Digital Strategy:
With a huge shift in the way people interact with brands and the devices they do so changing it is critical to evaluate new technologies. Voice assistants and immersive technology are just some of the technologies entering and disrupting the current scene. - Engaging Consumers in a Fragmented Landscape:
As the roles of traditional marketing merge with the overall objectives of product teams the focus is now firmly on customer engagement. From acquisition through to retention brands need to discover new ways to keep the connected consumer engaged and drive growth.
Much like the Open Mobile Summit itself, the brands we have participating are also looking to expand their horizons beyond just mobile and reach customers wherever they are in the digital ecosystem. Alongside brands who have been the catalyst for change like Uber, Tesla, Bumble and eBay hear from brands who have been around since before the technological revolution and are now delivering product innovations such as Weight Watchers, Marriott and Conde Nast.
With over 500 senior brand figures in attendance we are the US’s only brand-led conference to serve the digital product, UX/UI and marketing communities under one roof. To join us this November 27th-28th visit our website here and register before Tuesday to save $250.
