Mind the Product

JULY 5, 2018

The final keynote of this year’s MTP Engage came from Paul Adams, VP of product at Intercom. In the preparations leading up to the conference, Paul had warned me that he would challenge some common beliefs in the audience. We were excited, because we wanted to end the conference by giving our audience something to think about. Paul makes us aware that all the things we build are temporary – including the code for the Intercom messenger V3 which was deleted five days after Paul’s presentati

Leadership 93

Leadership Presentation Positioning Product Management 93

The Product Guy

JULY 5, 2018

Excerpts from our conversation with The Best Product Person of 2017, Melissa Perri. Watch now and see why she is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

Product Management 96

Product Management Product Manager Management Management 96

Pragmatic Marketing

JULY 5, 2018

A question from a reader: Good morning Mark. The podcasts are excellent, as always. But I have noticed there may be one point you have not covered: “Why should sales not be in charge of pricing?” Thank you for the question. I can think of two reasons why sales should not be in charge of pricing. Their incentives are wrong. Most salespeople get a commission as a percentage of revenue.

Marketing 70

Marketing 70

The Product Coalition

JULY 5, 2018

Put your learn mode in overdrive and boost creativity by asking *stupid* questions Unsplash What do product managers want to ask at engineering meetings but are too afraid to for fear of looking stupid? Are you new in your PM position? You might wonder how you’re going to handle the meetings with engineering without showing your lack of technical understanding and losing “cred” with the engineers.

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Engineering Product Research Customer Experience Software Developers 60

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research

Pragmatic Marketing

JULY 5, 2018

A question from a reader: Good morning Mark. The podcasts are excellent, as always. But I have noticed there may be one point you have not covered: “Why should sales not be in charge of pricing?” Thank you for the question. I can think of two reasons why sales should not be in charge of pricing. Their incentives are wrong. Most salespeople get a commission as a percentage of revenue.

Marketing 70

Marketing 70

TSIA

JULY 5, 2018

Through our research, conferences, and various publications, TSIA has been talking about how essential it is for Services and Sales to work together to land and maintain profitable relationships with customers through all stages of the customer life cycle. But something that I really feel the need to emphasize is why this focus on cooperation between these two functions has become so essential.

Research Software 40

Research Software Technology User Testing Customer Experience 40

DISQO

JULY 5, 2018

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. No one wants to be the next Blockbuster. But the ability to avoid that fate won’t come from open workspaces, a relaxed dress code, and a bring-your-own-device policy. It requires organizations, from analyst to executive, to internalize the fast-paced world we live in and to adopt modern workflows that enable them to compete.

User Testing 40

User Testing Research Software Product Research Market Research 40

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Specifically at the very first slide in the pitch deck. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. The easiest way to do that? Tell a compelling story.

Technical Review 171

Technical Review Development Team Review Customer Experience User Testing 171

DISQO

JULY 5, 2018

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. No one wants to be the next Blockbuster. But the ability to avoid that fate won’t come from open workspaces, a relaxed dress code, and a bring-your-own-device policy. It requires organizations, from analyst to executive, to internalize the fast-paced world we live in and to adopt modern workflows that enable them to compete.

User Testing 40

User Testing Research Software Product Research Market Research 40

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Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

User Testing

Intercom, Inc.

JULY 5, 2018

Doug Landis often sees an unsuccessful sales pitch stumble straight out of the gate. Specifically at the very first slide in the pitch deck. The problem, Doug says, is salespeople tend to focus too much on their company and the names on their client roster, rather than connecting with their audience. The easiest way to do that? Tell a compelling story.

Technical Review 163

Technical Review Development Team Review Customer Experience User Testing 163