Desirable, Viable, and Feasible Goals

The DVF framework: How might we use the Venn diagram to set clear goals for team members and satisfy the user personas?

Cory Mogk - UX & PM Expert
Product Coalition
Published in
9 min readMar 5, 2024

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The Desirable, Feasible, and Viable Venn diagram is a nice way to look at responsibilities of the Product Trio (product management, user experience, and engineering).

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Leader of both Product Management and User Experience sharing unique perspective on the intersection of both disciplines in building great products people love!