Thu.Sep 10, 2020

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Product Management 101: Product Engagement

ProductCraft

Are your users actually finding value in your product? Sure, you might be able to say anecdotally whether they are or they aren’t. But as a data-driven PM, you want to be able to quantify product engagement. After all, if your users are engaging with your product on a regular basis, chances are your product. Read more » The post Product Management 101: Product Engagement appeared first on ProductCraft by Pendo.

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Product Manager’s Secret 2020 Weapon: Remote Workshops

Mind the Product

As product managers we are, at our core, facilitators. It is ultimately up to us to get all interested parties to align and collaborate on building the right thing for our business and making sure we understand our users so it’s the right thing for the market. As such, we spend a lot of our [.]. Read More. The post Product Manager’s Secret 2020 Weapon: Remote Workshops appeared first on Mind the Product.

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The appliance of science: Mark Roberge’s formula for scaling

Intercom, Inc.

What kind of information drives that decision: is it subjective and qualitative, or objective and quantifiable? It’s the classic conflict: left brain versus right brain; art versus science. Mark Roberge knows which he prefers. As an engineer by training, in pressure situations he tends to “lean to the quant.” It’s an approach that’s served him well along the road to building the HubSpot sales team, where he was CRO for nine years.

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Use This Startup's Playbook for Running Impactful Virtual Offsites

First Round Review

Many team retreats have the tendency to leave participants feeling exhausted, sick of slide deck presentations and itching to get back to the emails that have been piling up in their absence—and virtual offsites add marathon Zoom sessions and interruptions at home to the mix. Here, the Sitka team shares how they planned an intentional, engaging virtual offsite, delving into the framework, agenda and tactics they used to pull it off.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Teresa Torres Answers Your Product Discovery Questions

Mind the Product

In the latest Prioritised AMA, we were joined by Teresa Torres who took questions from the audience covering a long list of juicy discovery topics. From how to keep track of your team’s discovery efforts and why the process of discovery is just so damn hard, to effective ways to share discovery results and tips [.]. Read More. The post Teresa Torres Answers Your Product Discovery Questions appeared first on Mind the Product.

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Remote Work Is Changing Tech Salaries In The Era Of Coronavirus

PMLesson's Ace the PM Interview

High pay, the California dream, and snack bars are just a smattering of images that pop in your head when you think of software builders working for big-name tech companies in California. Twitter, Google, and LinkedIn have created this image of a collaborative, comfortable working environment. The Kind Bars and matcha lattes with coconut milk have evaporated as employees stayed out of the office to combat the coronavirus.

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Brilliant Product Pivots from Lifestyle Apps Based on Changing Mobile Customer Behaviors

Alchemer Mobile

In the first half of 2020, iOS and Google Play apps were downloaded 64 billion times, an increase of five percent year-over-year and 10 percent from the second half of 2019. The global pandemic “has changed consumer behavior on mobile forever,” according to App Annie. Coronavirus has dramatically changed all of our lives. There’s no doubt about it.