Sun.Jan 13, 2019

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Keys to being a Great Product Manager

The Product Guy

Can you identify a great product manager? Learn how to find them and how you too can become great! Watch as we learn more from product management expert, Jordan Bergtraum.

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When to Launch? That’s the Question

Pragmatic Marketing

The other day I received a message from a colleague: “One question we’re asking ourselves is the issue of continuously releasing individual features with associated Go-to-Market launches versus releasing features and waiting to do a singular quarterly GTM for all at the same time. What are the considerations and questions we should be asking ourselves to understand if one strategy or the other is more appropriate?

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Last Mile Conversion Playbook

The Product Coalition

The last click to complete a purchase?—?every e-commerce business owner’s wish for its visitors. A simple action from the consumer but a complicated one¹ that encapsulates a hundred reasons whether logical or emotional. Research has shown that sophisticated online shoppers can visit over 100 websites² before making a purchase decision. So what does it really take to earn the click?

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Why Customer Success Managers Make Great Product Feedback Managers

The Product Coalition

Let’s set the scene… It’s 2019, and your SaaS company has big dreams and aspirations for growth. You’re pretty switched on and clued up and so you realize that one of the key factors for growth is tapping into all that product feedback you’ve been collecting. Now you’re probably faced with a pretty important question: Who, exactly, is going to manage this feedback?

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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5 Tips to Increase Mobile App Reviews

The Product Coalition

Other people’s opinions play a considerable role in our purchasing decisions. And since we’re living in a world where people are spending a significant amount of time on the Internet, online reviews, be it of a restaurant or of a mobile app, are particularly important. According to a local consumer review survey carried out in 2018, 86% of consumers read reviews for local businesses, while 57% of them would only consider using a business if it has 4 or more stars of rating.

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How great Product Managers contribute to great engineering cultures

The Product Coalition

Great engineers leave when they are no longer excited by an opportunity. These engineers are in demand, they have other companies constantly knocking on their doors, pitching them exciting opportunities, as well as money, in an attempt to convince them to leave. Given that cutthroat environment, how do we, as product managers, contribute to a strong engineering culture?