Know Your Competitors: How to Perform Competitive Analysis

Using Google to arbitrarily research similar products might do more harm than good.

Bart Krawczyk
Product Coalition
Published in
6 min readJul 9, 2022

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Competitive analysis has many benefits. It allows us to hone our competitive advantage, spot underserved customer segments, identify opportunities for differentiation, or just to get inspiration. In markets where there are so…

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