Creativity by Scott Berkun
Mind the Product
OCTOBER 27, 2017
The word “ build ” originally comes from using atoms to construct things. In 1884, Maurice Koechlin and Emile Nouguier were innovators who were looking to build the world’s largest structure out of rarely used materials – steel & iron – for their employer Mr Eiffel. The grander your idea, the greater the risk that whoever you are pitching to needs to take on.
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