Your sales team needs account plans. Here’s how to create them.
Intercom, Inc.
JUNE 11, 2018
Account plans are one of the most important weapons in a salesperson’s arsenal. They bring together critical information about your customer, your competitors and your strategy to nurture existing business in a simple document to ensure each customer is set up for success. So why do sales teams often ignore them? The formula for selling SaaS software is quite simple.
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