Tue.May 21, 2019

Villainous Personas – Anticipating the Users You Don’t Want

Atomic Spin PM

You know and use personas for a majority of your projects, but I’m here to tell you that you may have missed a category of user. A very important one. A not-so-friendly one. Users Who Mean Harm. Let’s pretend you’ve created a beautifully functioning and user-friendly app.

What to Expect When You’re Expecting (to Be Acquired)


Support. Sign In. Product. Customers. Resources. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars. Articles. Glossary. Product. Customers. Resources. Try it Free. Features. Pricing. Enterprise. Integrations. Security. Templates. Videos. Webinars.

10 Ways to Utilize Customer Advocacy in Your Business


No matter what type of business you’re in, you have to deal with customers. They are, after all, the foundation of your business, without which you would have no business at all. Putting a heavy focus on customer needs will help you in many ways, one of which is to create strong customer advocacy.

4 Keys to Empowering Your Product Team

Mind the Product

Empowerment. It’s a word that business leaders often use to fire up their teams. But in all likelihood it causes those teams to groan, and not just because it’s a management buzzword. So why does something that is supposed to be good go wrong?

Organizing for Customer Centricity

Speaker: Tatyana Mamut, Head of Product, Nextdoor

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Handling Software Testing in Continuous Delivery


It’s clear that continuous delivery and Agile are the way of the future for software development. The problem is that while dev teams have managed to keep up with the demand so far, software testing teams are struggling to maintain output quality.

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5 tips for bringing your product to market faster


At Mixpanel, we relentlessly monitor customer feedback and take customer requests very seriously. So in the middle of last year, when we started seeing requests bubble up for a new report that would help customers visualize the many pathways their users take to a given destination, we took notice.

Essential Statistics for You and Me

Piyanka Jain

[link] A few days ago I met an old acquaintance of mine, who had been working in the marketing department of an IT giant. As we got to talking, I could see that he was a data skeptic?—?someone someone who did not believe in the power of data. Data Science is not for those who fall on the business side of the company, he said. Quite surprisingly, it is not just him who considers the myth that only techies and analysts need Data Science skills for their work. There are many with the same belief.

The Importance of AI in B2B eCommerce

Pragmatic Marketing

Whether it’s recommending new shows to watch on Netflix or suggesting other products to buy on Amazon, you’ve probably noticed the increased use of AI in our day-to-day lives.

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Product Love Podcast: Dheerja Kaur, Chief Product Officer of theSkimm


This week on Product Love, I sat down with Dheerja Kaur, the Chief Product Officer of theSkimm. TheSkimm is a subscription-only newsletter aimed at female millennials. Originally a newsletter, they’ve now expanded their services into the video, audio, and mobile spaces.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Lies, damned lies, and the 4 levels of validation


Dante’s Inferno has nine circles of Hell. Fortunately, product teams don’t have to navigate them all to address their planning challenges without getting burned.

How to write a product brief


Here at productboard, we use product briefs to articulate a vision and a plan for a product we’re developing. It outlines why we’re building that particular product or feature to guide development and to serve as a historical archive of why we did what we did.

Bringing Disruptive Tools to Traditional Companies


Technology is one of the best catalysts for disrupting traditional industries. You can think about it as the difference between hiring more people and “hiring” more technology. With the right tech tools, you can exponentially increase output and productivity.

Top Skills Required in every Data Scientist and Data Analyst


Different organizations may have different ways to define the core job roles and key responsibility areas for their big data roles. While the roles of a Data Scientist and a Data Analyst may sound very alike, there are some core differentiators too. B2B data Technographics Data Enrichment

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines, Founder and CEO, Sequent Learning Networks

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

Announcing the second edition of ‘Intercom on Onboarding’

Inside Intercom

Since we first published Intercom on Onboarding back in 2016, awareness about the critical importance of excellent user onboarding has grown considerably.

Webinar Recap: How Apps in Each Category Compare and Compete


We recently hosted a webinar diving into how apps in different categories compare and compete.

How to: Add Collaborators


Adding collaborators is simple! Head up to the collaborators menu. Here you can open up your Collaborators Menu or use Share Link to copy a URL of your board to share with anyone including non-CardBoard users.