Transitioning from Managed Service Ad Tech to a Subscription Model
The Product Coalition
AUGUST 18, 2018
Our 2.5 year Journey Building Spongecell’s Self-Service Dynamic Creative Optimization Product Why Transition to a Subscription Model? One of the larger themes that you’ll hear in ad tech circles today focuses around transparency. With the abundance of ad tech players regularly added to a brands’ media plan, understanding exactly where your ad budget is going is nearly impossible.
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