Pragmatic Marketing
JULY 16, 2018
Roles Before Titles. The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Organizations often transpose the job titles, adding to the confusion. I’m not going to tell you that if your job title is X then you do Y. But I can give you some guidelines that generalize the areas of accountability.
Intercom, Inc.
JULY 16, 2018
The fact that SaaS products are so easy to evaluate and buy is a double edged sword. Yes, on one hand it’s easier for people to sign up and try your product, but on the other hand, a lack of commitment means that switching costs between products are lower. People can leave as fast as they joined up. Therefore it’s necessary for your prospects to get the most out of their free product trial, and thus the main challenges of customer acquisition lie in: Getting as many people as possible to s
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280 Group
JULY 16, 2018
Most market failures don’t result from poor marketing tactics. They result from going to the market with a poor marketing message, i.e.: not Relevant , Differentiated , or Credible to the target market. If your talk doesn’t say the right things to the right people in the right way, your marketing efforts will fail to produce the level of results you want.
Lead on Purpose
JULY 16, 2018
Guest article by Glain Roberts-McCabe “She was completely whole and yet never fully complete” ?Maquita Donyel Irvin One day, I was having lunch with John, a successful CEO of a national retailer.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
The Product Guy
JULY 16, 2018
How to thoughtfully include everyone’s experience to build the most effective product. “Absorbing what is useful, discarding what is not, adding what is uniquely your own. ” In a recent live stream from one of our mentors of The Product Mentor , Andrew Hsu’s, lead a conversation around “Agile across the Business”. We are always looking for more product mentors from all around the world.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Pragmatic Marketing
JULY 16, 2018
Roles Before Titles. The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Organizations often transpose the job titles, adding to the confusion. I’m not going to tell you that if your job title is X then you do Y. But I can give you some guidelines that generalize the areas of accountability.
ProductCraft
JULY 16, 2018
NPS can be as polarizing as country music. Both lovers and haters are all too willing to make their case to anyone within earshot, equally loud and proud in sharing what makes NPS either the one metric to rule them all or the source of every evil inflicted upon mankind. Take, for example, UX luminary. The post Net Promoter Score: One Metric to Rule Them All or Just Fuzzy Math?
Pragmatic Marketing
JULY 16, 2018
Roles Before Titles. The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. Organizations often transpose the job titles, adding to the confusion. I’m not going to tell you that if your job title is X then you do Y. But I can give you some guidelines that generalize the areas of accountability.
Ask Benny
JULY 16, 2018
How to build a roadmap while staying agile and lean, and why so many product teams do agile wrong. Bottom to Top Agile In many companies that make a transition to agile, the move is initiated by engineering, which is focused on execution and efficiency. The rest of the company (product management, project management, sales, executive team, marketing) might be left behind or only be partly included.
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Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.
The Accidental Product Manager
JULY 16, 2018
In the world of grocery stores, success is all about how much shelf space you have Image Credit: Meghan Hess. There are few product manager jobs that come with as much brand name recognition as those jobs that are associated with the top food brands. We’re talking about being a product manager for a really big company like Kraft Heinz, Kellog, and Mondelez.
UserInterviews
JULY 16, 2018
Research doesn't have to take a long time or break the bank. Here's how you can do fast, affordable research to improve your user experience.
Product Innovation Educators
JULY 16, 2018
Combining innovation and data to delight customers. What products do you use that you love? Think of a product that you are glad to tell other people about. You share how it helps you solve a problem or get a task down. Or, maybe how the product makes you feel. It might be your phone, a perfectly balanced and beautifully designed pen, a pocket knife that makes you feel just a little more self-reliant, or, in my case, the Paragon induction cooktop that allows me to make perfect omelets my wife an
Dear Strategy
JULY 16, 2018
On this week’s episode, host Bob Caporale, founder of Strategy Generation Company and author of Creative Strategy Generation , answers the following question: Dear Strategy: “What is the best way to revitalize a product line that is operating in a mature or declining market?”. Read the full blog post. Original Music by Bob Caporale. The post Dear Strategy: 052 Revitalizing Your Mature or Declining Product appeared first on Dear Strategy Podcast.
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The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.
UserInterviews
JULY 16, 2018
Research doesn't have to take a long time or break the bank. Here's how you can do fast, affordable research to improve your user experience.
Dear Strategy
JULY 16, 2018
Dear Strategy: “What is the best way to revitalize a product line that is operating in a mature or declining market?”. As much as I hate when people do this to me, I’m afraid I’m going to have answer this question by asking another. That is, are you sure that you really want to revitalize your product in the first place? The reason we need to put this question on the table right up front is because there seems to be a pervasive corporate culture that demands growth out of every single product li
UserInterviews
JULY 16, 2018
Research doesn't have to take a long time or break the bank. Here's how you can do fast, affordable research to improve your user experience.
Amplitude
JULY 16, 2018
Data is integral to product analytics and lies at the core of what we do at Amplitude. To run smoothly, our data ingestion pipeline needs to match two criteria: High availability. High scalability. Yet, achieving this is easier said than done. All of our services run on AWS and are deployed across multiple Availability Zones (AZs) to prevent single Availability Zone failure.
Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage
Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.
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