Mind the Product

SEPTEMBER 15, 2017

Prototyping helps you to focus your energy on the right thing at the right time in product development – and therein lies one of the secrets to building great products. Whether you’re building hardware or software, knowing how to leverage the art of prototyping from the first iteration to the last is critical to success. When Caitlin Kalinowski joined Oculus as Head of Product Design Engineering, her team was sweating a challenge – designing the controller that would ship with

Customer Experience 136

Customer Experience Weak Development Team Engineering User Experience 136

UX Studio

SEPTEMBER 15, 2017

Building a product without using UX research methods is like getting into a Taxi and just saying, “Drive.”. As ever more interactions happen in the faceless platform of the world wide web, we meet with our users in real life increasingly rarely. Doing research with people from your audience can provide the best and most useful insights. You can’t start building a product people will love if you don’t know your audience.

Product Research 107

Product Research User Testing Research Software UX 107

Mind the Product

SEPTEMBER 15, 2017

On Friday, September 8, we gathered nearly 1,600 passionate product people from 52 countries around the world to the iconic Barbican Hall for another dazzling #mtpcon. A day full of incredible talks, amazing conversations, an epic afterparty, and more pre-events than ever before! A huge cyan blue thank you to our magnificent speakers, crew, volunteers, and most of all our fantastic audience for coming together as a tribe, geeking out on all things product, and making it an awesome conference!

Entertainment 98

Entertainment Events Leadership Product Management 98

Revulytics

SEPTEMBER 15, 2017

The freemium business model has been popularized by companies like Spotify, the streaming music service, with a wide range of starry-eyed startups in search of similar success. Offering basic use of software for free, while holding back more robust features for paid users, is attractive to those hoping to build an instant customer base. The aim, of course, is that they evangelize the product and help pave the way for more users to adopt paid versions with richer functionality.

Data Visualization 76

Data Visualization Analytic Tools Feedback Software Customer Feedback 76

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Product Management

Miro

SEPTEMBER 15, 2017

Case study How theInstapageproduct team sped up design change decisions This is a case study by Kevin Yang, an associate product manager at Instapage. He primarily works on projects that improve and optimize the landing page builder and has an unhealthy obsession with motorcycles. Instapage is an advanced landing page platform for marketing teams and agencies. […].

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Blog Product Management Product Manager Marketing 57

Product Innovation Educators

SEPTEMBER 15, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. How product managers negotiate like a pro. Product management is negotiation. The core principles of negotiation are (1) Separate the people from the problem, (2) Focus on interests, not positions, (3) Invent options for mutual gain, (4) Insist on using objective criteria, and (5) Know your best alternative to negotiated agreement.

Product Management 48

Product Management Product Manager Management Management 48

TSIA

SEPTEMBER 15, 2017

We’re excited about our upcoming Technology Services World conference this fall in Las Vegas. This year’s theme is the Art and Science of the Customer Journey, and within my area of research, customer success, many attendees will realize this theme is definitely in our wheelhouse. As part of the customer journey, we usually see two bigger phases of customer success maturity.

Customer Experience 40

Customer Experience User Testing Research Software Reference 40