Why Are Spotify’s Freemium Conversion Rates So High? Look To the Data.
SEPTEMBER 15, 2017
The freemium business model has been popularized by companies like Spotify, the streaming music service, with a wide range of starry-eyed startups in search of similar success. Offering basic use of software for free, while holding back more robust features for paid users, is attractive to those hoping to build an instant customer base. The aim, of course, is that they evangelize the product and help pave the way for more users to adopt paid versions with richer functionality.