Fri.Sep 15, 2017

The Craft of Prototyping by Caitlin Kalinowski

Mind the Product

Prototyping helps you to focus your energy on the right thing at the right time in product development – and therein lies one of the secrets to building great products.

Product management negotiation–and other innovation insights for product managers Sept 14, 2017

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. How product managers negotiate like a pro. Product management is negotiation.

Trending Sources

Thank You for Another Awesome #mtpcon London

Mind the Product

On Friday, September 8, we gathered nearly 1,600 passionate product people from 52 countries around the world to the iconic Barbican Hall for another dazzling #mtpcon. A day full of incredible talks, amazing conversations, an epic afterparty, and more pre-events than ever before!

Why Are Spotify’s Freemium Conversion Rates So High? Look To the Data.

Revulytics

The freemium business model has been popularized by companies like Spotify, the streaming music service, with a wide range of starry-eyed startups in search of similar success. Offering basic use of software for free, while holding back more robust features for paid users, is attractive to those hoping to build an instant customer base. The aim, of course, is that they evangelize the product and help pave the way for more users to adopt paid versions with richer functionality.

Mixing Qualitative & Quantitative Data with Storyboarding

Speaker: Tristan Kromer, Lean Agile Coach, Kromatic

Qualitative vs. Quantitative is a silly argument. Qualitative data from UXers should not compete against the quantitative data product owners need for their business model. Both are necessary to have a complete understanding of where the desirability of the product meets the viability of the business.