Mon.Jul 19, 2021

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The 5 essential things you need to know about personalization

AB Tasty

Discover the key points you need to know about crafting effective personalized experiences and tailoring your website and app to each individual user. This article was originally posted on AB Tasty as The 5 essential things you need to know about personalization.

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How To Define Customer Problems: Part 1 of 5?—?Solving Problems

The Product Coalition

A five-part series on defining and solving product problems — Part 1 — Solving problems. Continue reading on Product Coalition ».

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Scaling product teams for fun and profit by Claire Vo

Mind the Product

Whether you’re going from 0 to 1, 2 to 10, or 50 to 100 it can be disorienting when your team size multiplies and product lines scale. In this #mtpcon Digital Americas keynote, Claire Vo CPO at Color, former CPO at Optimizely covers the skills, processes, and non-negotiables to rely on as your product org grows [.] Read more » The post Scaling product teams for fun and profit by Claire Vo appeared first on Mind the Product.

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How To Define Customer Problems: Part 5 of 5?—?Testing Your Hypothesis

The Product Coalition

A five-part series on defining and solving product problems — Part 5- Testing your hypothesis. Continue reading on Product Coalition ».

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Freezer Product Managers Become Popular Because Of Covid-19 Vaccines

The Accidental Product Manager

It turns out that Covid-19 vaccines need to be kept cold Image Credit: proteinbiochemist. The life of a freezer product manager is generally fairly boring. Your product development definition tells you to create more and more efficient products in order to replace the older units that your customers are using. You replace the ones that wear out and you are always looking for new customers.

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Feature Adoption 101: What Is It And How To Increase It

Userpilot

Remember when almost all social networks started adopting the stories feature into their product? LinkedIn initially had everyone confused, then Twitter with Fleets. See how now when you open any of those platforms, you see several blue rings at the top of your screen? That’s feature adoption ; the goal PMs like you strive to achieve with every new product feature.

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How To Define Customer Problems: Part 2 of 5?—?The Issue Tree

The Product Coalition

A five-part series on defining and solving product problems — Part 2— The issue tree. Continue reading on Product Coalition ».

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344: State of product management performance in 2021 – with Greg Geracie

Product Innovation Educators

Learn what sets successful product management teams apart. Today we are talking about a recent study that gives us insights into what’s going on in product management and product management teams. For several years, our guest has conducted the Study of Product Team Performance. The one for this year was rather different as it reflected on the impact of the COVID Pandemic, which we’ll get into in just a moment.

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How To Define Customer Problems: Part 4 of 5?—?Creating A Hypothesis

The Product Coalition

A five-part series on defining and solving product problems — Part 4- Creating a hypothesis. Continue reading on Product Coalition ».

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Why Do People Believe the ‘Social Media is Mind Control’ Myth?

Nir Eyal

The post Why Do People Believe the ‘Social Media is Mind Control’ Myth? appeared first on Nir and Far.

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9 Must-Have Features To Look For In Customer Engagement Platforms (CEPs)

Userpilot

It is not enough to support your users only when they have issues with your product. You have to engage with them at various stages in their user journey for a great customer experience. In a PWC study , more than 54% of consumers in the U.S said that customer experience at most companies needed to improve. Speed, convenience, how helpful the employees were, and friendly service were shown to be the must-dos with each being “important” to 70% of customers.

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1,000 Experiments Club: A Conversation With Jonny Longden of Journey Further

AB Tasty

Is experimentation for everyone? A resounding yes, says Jonny Longden. All you need are two ingredients: A strong desire and tenacity to implement it. There’s a dangerous myth lurking around, and it’s the idea that you have to be a large organization to practice experimentation. But it’s actually the smaller companies and start-ups that need […].

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Driving Product-Led Growth With Product Management Metrics

Mixpanel

Product-led growth is a user-centric strategy in which the product itself is the primary acquisition, expansion, and retention channel. It focuses on building products for end users and discovering where the real value in your product lies to create an amazing product experience that breeds customers who would want to share it with others. A product-led growth strategy is most effective when data is used to make decisions on what to build next.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Creating Equitable User Experience for Your Customers with Brittany Edwards

ProductPlan

Every individual has a unique way they perceive and interact with the world around them. Recent reports claim that diverse organizations outperform their competitors by 35%, according to a recent report by McKinsey & Company. The report also concluded that gender-diverse organizations outperform their nearest competitor by 15%. McKinsey & Company’s report proves that product managers need to create an equitable user experience for their customers. .

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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

It’s clearer than ever that customers (and businesses) prefer conversational support. It’s quick, efficient, and personal, meaning that customers can get the answers they need, where and when they need them. And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships.