Thu.Jun 13, 2019

Why Working Backwards Benefits Product Teams


When I worked as a news reporter, the most common questions I received about my job revolved around the press release. Is it necessary? Is it relevant? Do you even read it? And my answers were always a resounding yes. But not for the reasons you might think. I certainly didn’t need a press release.

Usability Mistakes: 6 Honest and Valuable Tips From a UX Designer

UX Studio

It often occurs to me how avoiding usability mistakes would take so much less effort. After so many projects, I realized I’m making common mistakes way before I actually design a single thing. Usability issues had been forming silently in the background while I focused on the design.

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How to Recruit Beta Testers


Working with beta testers is a great way to ensure a new product or feature is ready for “prime time” before you actually let it loose into the world. They can find bugs, quirks, and missing pieces while helping you avoid costly blunders.

How to Establish Product Culture (With a Little Help From World Product Day)

Mind the Product

Parkinson’s UK is a pioneering and driven organisation; we’re transforming our organisation to ensure we are fit for a digital society. Establishing agile and product culture is critical to us becoming a modern organisation that continuously improves.

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Make an Impact with Analytics and Journey Maps

Speaker: Kirui K. K., Co-founder and CEO of Tanasuk Africa

If you want to offer a better user experience, it can be tempting to track each and every data point in your product. However, this can quickly get complicated and overwhelming as you collect more and more data. How do you know which metrics will help you improve? Kirui K. K., Co-founder & CEO Tanasuk Africa, wants you to know that analytics don't have to be complicated to make an impact - no matter the size of your company. Join him as he explains how to create a customer journey map, then use that map to figure out the metrics you need to know - and how to use them.

The UX of UserZoom: Part one – How we set up our research process


Welcome to ‘ The UX of UserZoom ’ – a new regular series where we reveal how we’re using our very own research product to improve the UX of UserZoom itself!

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More Trending

The 5 W’s Of Customer Feedback


You want growth? Your customers’ health is more important than your top of funnel. It sounds counter-intuitive, but it’s true. Over half of customers believe their experience is more important than price when making a purchasing decision ( Gartner ). And according to Harvard Business Review, it’s 25 times more cost-effective for you to retain existing customers than to invest in new ones.

10 Product Pricing Strategies For Your Mobile App


Pricing a product is always tough. And pricing a digital product is even tougher. If you’re creating a mobile app by hiring an app development company, I’m sure one of your key thoughts would be ‘How do I price my mobile app?’,

Harness Data to Help You Define a Partner Channel Upsell Strategy


It’s crystal clear that your partner channel is an asset to your company’s overall business revenue number. What’s murkier is the operational process to actually put those dollars in your pocket.

Why It’s Important to Help Leaders Learn Fast From Failure


From a young age, we are programmed to avoid failure. Or we’re taught that it’s OK to fail as long as we don’t make the same mistake twice. But as we grow up and enter the working world, failure has different consequences. . Failure, the thinking goes, comes at a high price professionally.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

How to Write & Format Your Resume For a Product Manager Position

The Product Coalition

Listing your achievements in a resume can feel like a thankless task. And yet, it is an inescapable part of your working life. Your resume or CV is your professional passport and it aims to portray the highlights of your career.

Sponsorship & Supporters | The Business of Software Difference

Business of Software Conference

“How do you beat Bobby Fischer? You play him at any game but chess.” ” Warren Buffett. April Dunford shared this quote in her brilliant book, Obviously Awesome. We’re all reading it in the office.

Opt-In vs. Opt-Out: A Guide to Email Marketing

AB Tasty

We explore the difference between opt-in vs. opt-out email marketing and offer a guide to help your next email marketing campaign achieve a great return on your investment. This article was originally posted on AB Tasty as Opt-In vs. Opt-Out: A Guide to Email Marketing. Conversion Optimization

How graph visualization helps us understand collaboration


How graph visualization helps us understand collaborationHow do you measure the value of a product that’s redefining teamwork? The first step is understanding how users are naturally leveraging the platform to get their work done. At Miro, our product is a visual collaboration platform which allows users to interact with each other on a virtual whiteboard, doing everything from brainstorming new ideas to tracking projects to completion.We set out to examine […].

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What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

How to Ensure a Successful Mobile App Release

Atomic Spin PM

Releasing a new version of a mobile app can be a stressful process. The first few times you do it, your customer base is probably pretty small, so it doesn’t feel like a very big deal. However, after your user base grows into the thousands, the pressure really starts to build. The fear of releasing a bug that could potentially impact tens of thousands of people can be unnerving for even the most confident developer.

The Secret to Delivering a Truly Fan-First Homepage


By Jen Lau, Senior Product Manager & Kat Escudero, Global Head of Merchandising Every company’s homepage should serve as a window into its business, and the StubHub homepage is no different. It represents how we want our customers to see us.

The User Interviews Culture Handbook


What we believe, our mission statement, and what we're building for the future