Thu.Jun 13, 2019

Why Working Backwards Benefits Product Teams


When I worked as a news reporter, the most common questions I received about my job revolved around the press release. Is it necessary? Is it relevant? Do you even read it? And my answers were always a resounding yes. But not for the reasons you might think. I certainly didn’t need a press release.

Usability Mistakes: 6 Honest and Valuable Tips From a UX Designer

UX Studio

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How to Recruit Beta Testers


Working with beta testers is a great way to ensure a new product or feature is ready for “prime time” before you actually let it loose into the world. They can find bugs, quirks, and missing pieces while helping you avoid costly blunders.

How to Establish Product Culture (With a Little Help From World Product Day)

Mind the Product

Parkinson’s UK is a pioneering and driven organisation; we’re transforming our organisation to ensure we are fit for a digital society. Establishing agile and product culture is critical to us becoming a modern organisation that continuously improves.

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Rapid Experimentation at Every Stage of Product Development

Speaker: Tanya Koshy, VP of Product, UserTesting

Experimentation isn't something you do once you have designs or once you’ve built the product; it's important to validate early and often to better understand your customer, their needs, and the market opportunity. Join Tanya Koshy, VP of Product at UserTesting, as she explores how, by using customer feedback at every stage of the product development process, you can better and more quickly iterate on your product ideas. Ultimately, this rapid experimentation during development will enable you to deliver customer value faster.

The UX of UserZoom: Part one – How we set up our research process


Welcome to ‘ The UX of UserZoom ’ – a new regular series where we reveal how we’re using our very own research product to improve the UX of UserZoom itself!

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More Trending

The 5 W’s Of Customer Feedback


You want growth? Your customers’ health is more important than your top of funnel. It sounds counter-intuitive, but it’s true. Over half of customers believe their experience is more important than price when making a purchasing decision ( Gartner ). And according to Harvard Business Review, it’s 25 times more cost-effective for you to retain existing customers than to invest in new ones.

10 Product Pricing Strategies For Your Mobile App


Pricing a product is always tough. And pricing a digital product is even tougher. If you’re creating a mobile app by hiring an app development company, I’m sure one of your key thoughts would be ‘How do I price my mobile app?’,

Harness Data to Help You Define a Partner Channel Upsell Strategy


It’s crystal clear that your partner channel is an asset to your company’s overall business revenue number. What’s murkier is the operational process to actually put those dollars in your pocket.

Why It’s Important to Help Leaders Learn Fast From Failure


From a young age, we are programmed to avoid failure. Or we’re taught that it’s OK to fail as long as we don’t make the same mistake twice. But as we grow up and enter the working world, failure has different consequences. . Failure, the thinking goes, comes at a high price professionally.

How to Monetize Data with Analytics

For software vendors looking to grow their customer base and increase revenue in a crowded marketplace, successfully and seamlessly integrating analytics into a SaaS product is critical. Learn how to monetize and productize data with embedded analytics.

How to Write & Format Your Resume For a Product Manager Position

The Product Coalition

Listing your achievements in a resume can feel like a thankless task. And yet, it is an inescapable part of your working life. Your resume or CV is your professional passport and it aims to portray the highlights of your career.

How graph visualization helps us understand collaboration


How graph visualization helps us understand collaborationHow do you measure the value of a product that’s redefining teamwork? The first step is understanding how users are naturally leveraging the platform to get their work done. At Miro, our product is a visual collaboration platform which allows users to interact with each other on a virtual whiteboard, doing everything from brainstorming new ideas to tracking projects to completion.We set out to examine […].

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Sponsorship & Supporters | The Business of Software Difference

Business of Software Conference

“How do you beat Bobby Fischer? You play him at any game but chess.” ” Warren Buffett. April Dunford shared this quote in her brilliant book, Obviously Awesome. We’re all reading it in the office.

Opt-In vs. Opt-Out: A Guide to Email Marketing

AB Tasty

We explore the difference between opt-in vs. opt-out email marketing and offer a guide to help your next email marketing campaign achieve a great return on your investment. This article was originally posted on AB Tasty as Opt-In vs. Opt-Out: A Guide to Email Marketing. Conversion Optimization

The Science of High-Impact Experimentation

Speaker: Holly Hester-Reilly, Founder and Product Management Coach, H2R Product Science

Too many product teams don't know what to test, which leads to poorly designed experiments and unclear results. How can a product manager be certain they’re making effective decisions when it comes to experimentation? Join Holly Hester-Reilly, Founder and Product Management Coach at H2R Product Science, as she walks us through the entire experimentation process, from deciding what to test to sharing the results with stakeholders, to illustrate what strong testing practices look like and how they can be implemented in every organization.

How to Ensure a Successful Mobile App Release

Atomic Spin PM

Releasing a new version of a mobile app can be a stressful process. The first few times you do it, your customer base is probably pretty small, so it doesn’t feel like a very big deal. However, after your user base grows into the thousands, the pressure really starts to build. The fear of releasing a bug that could potentially impact tens of thousands of people can be unnerving for even the most confident developer.

The Secret to Delivering a Truly Fan-First Homepage


By Jen Lau, Senior Product Manager & Kat Escudero, Global Head of Merchandising Every company’s homepage should serve as a window into its business, and the StubHub homepage is no different. It represents how we want our customers to see us.

The User Interviews Culture Handbook


What we believe, our mission statement, and what we're building for the future


The User Interviews Culture Handbook


What we believe, our mission statement, and what we're building for the future


Design and Run Experiments That Actually Progress Your Business

Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic

Experimenting as a way to explore new products, services, and business models can help eliminate the guesswork involved in building something your customers actually value. That said, it's often quite tricky to take your vision and figure out the first experiment to run. How do you get started? How can you ensure your experiments are well-designed? Join Nick Noreña, educator, entrepreneur, and currently an Innovation Coach at Kromatic, as he walks us through how we can figure out the right experiments to run for any product or service, and in organizations of all sizes.