Fri.Aug 23, 2019

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How to Influence the Business by David J Bland

Mind the Product

In this keynote from #mtpcon San Francisco, Precoil founder David J Bland offers some helpful tips on how product managers can influence the business and run more effective experiments. David talks about products that people loved and that have now disappeared from the shelves. He gives the example of Clearly Canadian, a popular flavored sparkling water, widely available in the 90s, which now is nowhere to be found.

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Product Thinking Isn’t Just for Product Managers

ProductCraft

I had lunch last week with a journalist who reminded me of myself in my early career. She was curious about sustainable business models for the local news industry and interested in creating a career path that blended journalism, business, and technology. The difference? Unlike me in the first year of my first job, she. Read more » The post Product Thinking Isn’t Just for Product Managers appeared first on ProductCraft by Pendo.

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How to estimate user stories?

The Product Coalition

Factors to consider while estimating an user story and tips to get it right. Continue reading on ProductCoalition.com ».

Agile 62
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Battle of the PMs: East Coast Versus West Coast

ProductCraft

At first glance, the role of product manager seems uniform, at least when it comes to location. A PM in NYC has the same job duties as a PM in San Francisco, right? As it turns out, the PM role actually varies a bit by geography. West Coast and East Coast product managers have distinct. Read more » The post Battle of the PMs: East Coast Versus West Coast appeared first on ProductCraft by Pendo.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Make the Perfect Call-to-Action for Facebook Ads

AB Tasty

If you’re running Facebook ads, check out our guide on how to make the perfect CTAs on your Facebook adverts to improve those conversions! This article was originally posted on AB Tasty as How to Make the Perfect Call-to-Action for Facebook Ads.

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Q&A with Nir Eyal, author of Indistractable: How to Control Your Attention and Choose Your Life

Revulytics

We recently shared a Q&A with Nir Eyal about a webinar Revulytics sponsored that covered some of the ideas in his New York Times best-seller, Hooked: How to Build Habit Forming Products. Now, he’s written a new book, Indistractable: How to Control Your Attention and Choose Your Life. It’s likely to be just as interesting to product managers – and to all of us who are constantly being pulled in multiple directions, and struggle to focus on what matters most.

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Streamline Your Marketing Strategy By Automating Lead Generation

AB Tasty

Marketers have increasingly been using automation to make outreach and campaigns more efficient. In fact, approximately 51% of companies say they. Read more. This article was originally posted on AB Tasty as Streamline Your Marketing Strategy By Automating Lead Generation.

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Best of the month: Product Management and Communication

UXCam Bluespace

It's now always easy to communicate with your team. This curated list summarizes some of the best current articles concerning this problem.

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Convince your manager to send you toThe Human Insight Summit

UserTesting

Is customer experience (CX) the name of your game? How long has it been since you collaborated with like-minded innovators, thought leaders, and practitioners who eat, sleep, and breathe human insight and CX? Join the ranks of customer-obsessed professionals in … The post Convince your manager to send you to<br>The Human Insight Summit appeared first on UserTesting Blog.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.