Fri.Feb 03, 2017

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How Guerrilla Research Can Improve Your Product

Mind the Product

Guerrilla feedback can be invaluable for the success of your product. Monal Choksi explains what guerrilla research is, what it isn’t , why it’s useful, and how to fit it alongside your other user research and product development practices. Guerrilla research gathers fast, low cost information from users, and allows you to develop a quick “gut feeling” about product decisions.