Mind the Product
OCTOBER 29, 2020
It’s a truism that product managers should not be project managers. They are different disciplines requiring different skill sets. But practically, as a product manager, you probably do at least some minimum amount of project management in your daily work, perhaps even to your frustration and dissatisfaction! In this article, I address this apparent dissonance, [.].
Strategyzer
OCTOBER 29, 2020
After developing your Value Proposition Canvas you need to design an experiment to test whether what you have designed is accurate. Online ads are a great experiment to test and validate problem-solution fit and determine whether the value proposition you have mapped out really resonates with your target customer segment.
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Userpilot
OCTOBER 29, 2020
Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. To help the confused folks considering hiring a Product Marketer (and the equally confused folks trying to get a job as one) – we’ve interviewed 10+ Product Marketers and come up with a guide to the role, skills and hiring a rockstar Product Marketing Manager!
dscout People Nerds
OCTOBER 29, 2020
When the pandemic hit, Pluie they knew it was an opportunity to help their users more than ever. That’s why they turned to dscout. .
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Indicative
OCTOBER 29, 2020
Companies today need a Customer Analytics platform to enable customer and product insights that are quick to access and easy to understand and act upon. . As a top Customer Analytics platform, one of the most common questions we hear from Indicative prospects and new customers is how to get their data ready. How can you prepare your data for a quick, smooth Customer Analytics implementation?
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
Amplitude
OCTOBER 29, 2020
As the director of product at Peloton, David Packles has helped build one of the stickiest fitness products of all time, with more than 90% of members still subscribed after 12 months. With such a loyal member base, getting ideas for new features and services from their most active users was easy. Getting those ideas to scale was not. Peloton saw the product “hacks” from their most active members as opportunities to build features that appealed to the widest possible audience.
ProductCraft
OCTOBER 29, 2020
On average, you have 10 to 20 seconds to make an impression on a customer visiting your website or product. During that brief window of time, you need to grab their attention and deliver on your promise. But what happens when a customer has a question? Or gets lost or stuck within your product and. Read more » The post Help Center Do’s and Don’ts appeared first on ProductCraft by Pendo.
Innovatemap
OCTOBER 29, 2020
Videos have long been a part of marketing strategies for businesses in most industries. Even though video marketing is not a new concept, it is becoming more prevalent. According to Hubspot , 85 percent of businesses have used video as a marketing tool in 2020. For the marketing teams behind software products, video is a way to attract new leads by pulling back the curtain.
Arkenea
OCTOBER 29, 2020
Hospital readmissions take a toll on the hospital's resources and finances. Here's how Telemedicine can help you in decreasing patient readmission rates. The post 6 Ways Telemedicine Helps Decrease Hospital Readmissions appeared first on Arkenea.
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dscout People Nerds
OCTOBER 29, 2020
It’s one of the most pernicious design choices out there—and Vidhika Bansal wants to fight it. .
Intercom, Inc.
OCTOBER 29, 2020
In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. Short on time? Here are a few quick takeaways: Focus on your customers. Don’t just listen to what they say – watch what they do, understand their world and their challenges, and consider how your product integrates and fits in with everythi
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