Why Most Outcome-Based Roadmaps Fail (and How to Keep Yours From Doing the Same)
ProductPlan
JUNE 11, 2019
An outcome-based roadmap sounds like a good idea. Instead of a long list of context-free features and enhancements the roadmap is constructed to accomplish specific goals critical to the success of the business. Each major release or theme has an intended impact that can even be measured and validated. The problem with outcome-based roadmaps comes when the desired outcomes don’t actually accomplish what companies hoped they would achieve.
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