Tue.Jun 11, 2019

Why Most Outcome-Based Roadmaps Fail (and How to Keep Yours From Doing the Same)


An outcome-based roadmap sounds like a good idea. Instead of a long list of context-free features and enhancements the roadmap is constructed to accomplish specific goals critical to the success of the business.

How QA Testing is Moving Up in Today’s Agile Value Chain


In the past, the core goal of testing is to find bugs and fix them. But the dynamics of IT and testing landscape have changed now. Agile QA approach and user experience driven development (UXDD) have taken modern software development and testing by storm. Are your QA testers up to speed?

Everything you need to know about what product managers do all day


“What does a product manager do?” is a question that’s asked pretty frequently. Now, in the simplest possible terms, product managers decide what features to build next. Well, apparently that simple answer barely begins to scratch at the dozens of different things a PM has to do to make that happen.

Beyond the Hype on AI – Ashwini Asokan on The Product Experience

Mind the Product

Ashwini Asokan, CEO and co-founder of intelligent retail automation platform VUE.ai, is working to evolve the world of retail, making shopping more of an entertainment experience.

Organizing for Customer Centricity

Speaker: Tatyana Mamut

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

B2B Product Manager Magazine June 2019

Proficientz – Product Management University

The B2B Product Manager Magazine June 2019 is now available. Every product company wants successful products. This month we contrast the differences between structuring your product management function for product success vs. customer success.

More Trending

How to keep new users engaged with your welcome page

Inside Intercom

If you have an application or SaaS product, the welcome page that users see after signing up is much more than a cheerful “hello” to your users. Or, at least, it should be. The welcome page comes at a really critical time for your app.

6 practical methods to improve app retention rate

The Product Coalition

Mobile app companies across the globe are in the middle of a mobile engagement crisis. While new user acquisition and the number of downloads give you an initial high, what matters in the long term is your apps user retention i.e how many users are sticking around.

Home-Based Research Visits: Participant Comfort Comes First

Generation Focus

Home-Based research offers unique and valuable insights. Meeting at home provides a chance to connect with participants intimately, in a way that builds empathy with the user and gleans qualitative data on their lifestyle.

Meet the Betabound Team


If the Customer Validation platform is the skeleton, Betabound is the beating heart of Centercode. Every day, members of our 200,000+ tester network are putting their time and energy towards helping our customers build spectacular products.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Top 10 Takeaways From Pulse 2019


Pulse 2019 is over, but I’m still basking in the afterglow. Maybe it’s recency bias, but I truly believe it was our best Pulse ever and probably our best week ever as a company. If you were there, you know what I mean.

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It’s Not About How Cool the Solution Is, It’s About Solving the Problem

The Product Coalition

If you were the product manager of ATM, what would you deliver? Photo by Matt Antonioli on Unsplash Most of us have seen and used an ATM to withdraw cash before. How would you design an ATM, the automated teller machine that can be seen everywhere in the world? Maybe you were just like me.

What’s the Difference Between Product Managers and Product Owners?


Product Managers and Product Owners are, in fact, different. But, both are vital to product success. To keep up with the ever-changing SaaS industry, new roles and titles have emerged to improve the way we manage our products.

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Congratulations to My Intern Tanuja Nailwal

Spice Catalyst

Congratulations to My Intern Tanuja Nailwal!! Tanuja has just been notified that she has been selected as one of only 120 participants from all over the world to attend the 2019 APIA International Innovation Acceleration Camp in Beijing, China from July 21st to August 2nd. This conference is in its 2nd year and focuses on… Training Intern Tanuja Nailwal


What Is (and Isn’t) Product Management?

Speaker: Steve Johnson, VP of Products, Pragmatic Institute

Product Management is one of the most exciting - and most misunderstood - functions in technical organizations. Is it strategic or tactical? Is it a planning role or a support role? Many product professionals are unclear about what is (and isn't) product management. After all, product management spans many activities from business planning to market readiness. In this session, we’ll examine many product activities and artifacts for product strategy, planning, and growth, and introduce a simple tool that you can use in your organization to clarify the roles of product management and others. Steve Johnson explores the many roles of Product Management in this fun talk focused on why product managers should obsess on problems instead of solutions.

How to Define the First 3-6 Months of a Customer Health Journey


We’re starting to see more and more often Customer Success teams serving as the intersection between all kinds of departments Marketing, Product, Sales, and Support. What’s the one thing these teams have in common? The customer, of course! So it makes sense that this is happening—both organically and as part of a customer-centric strategy. But the critical part of these departments working together to deliver customer success depends on how we define the customer’s journey.

Ten laws of software development

The Product Coalition

Photo by rawpixel.com from Pexels Software development brings with it its fair share of paradigms, patterns and principals. Many of these take the form of software development laws. Some software development laws relate only to coding practices.

How a Well-designed Mobile App can Eliminate the Stress of Travel


Picture this: You’re sprinting through the maze-like airport as the airline calls your name over the intercom. You have exactly three minutes until they close the gate doors. You finally get there with 30 seconds to spare and try to quickly scan your boarding pass.

How Soft Skills Can Save a Business

The Product Coalition

People often cringe at the mere mention of the term soft skills. This is because far too often the importance of these traits are thrown to the wayside and perceived as non-quantifiable characteristics that are useless in driving results.

The 5 Levels of Analytics Maturity

Basic dashboards used to be enough to thrill end users. But over time, modern capabilities have emerged—and bare-minimum features are no longer cutting it. How have analytics changed? And where do your BI offerings fall short? Find out sophisticated ways to future-proof your application. Brought to you by Logi Analytics.

Building A High-Growth Startup Sustainably | Nilan Peiris, TransferWise | BoS Europe 2018

Business of Software Conference

Nilan Peiris, VP Growth, TransferWise. No marketing channel scales infinitely. That’s the message Nilan opens his talk from BoS Europe 2018 with. So how do you build sustainable marketing to keep your business growing sustainably? Drawing on past experience working with early-stage startups and as VP Growth at TransferWise, Nilan gave a three-pronged talk on the subject: Learnings from running Marketing at early-stage startups. Optimizing for Word-of-Mouth at TransferWise.

Testing at every stage of development


It is widely known that a majority—up to 80%—of new products fail. The reasons are manifold. Perhaps the new product couldn’t oust a longtime customer favorite.

Exactly! I think beautiful design is not only visual but functional.

Michael J. Fordham

Exactly! I think beautiful design is not only visual but functional. If someone cannot use a product, then it isn’t a good enough design yet. I’d love to learn more about how we can improve inclusion and UX in VR. Must be so interesting! Thanks

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