Mind the Product
OCTOBER 1, 2019
I recently tweeted about timeline roadmaps saying they had to go. It’s something I’ve said in the past on conference stages, webinars, podcasts, Twitter, and elsewhere. I even wrote about it in my Mind the Product blog post, Lean Strategies for Maturing Products. So, when people replied to my tweet with questions I figured a post answering them might be helpful.
ProductPlan
OCTOBER 1, 2019
No business can survive without their customers. Too often, organizations get caught up in their own priorities. While the company pursues metrics and objectives without considering the customers’ interests, they may negatively impact the customer experience. Customer centricity aims to always keep the customer top of mind. This way, you tie every decision and action back to how it affects the customer.
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Business of Software Conference
OCTOBER 1, 2019
Rich Mironov, CEO/Founder, Mironov Consulting. Your product roadmap is not a model, an algorithm or an artifact, it is an ongoing political process that requires careful management of the relevant stakeholders. One major challenge is that your stakeholders DO NOT WANT the same things. To make a Roadmap useful, you need an allocation model and a selling strategy that helps you: understand; manage the expectations of; deliver value to people across the organization who prioritize very different
Intercom, Inc.
OCTOBER 1, 2019
There are no silver bullets in sales – no tricks, hacks, or mantras that can guarantee you’ll hit target. But there are actionable plays that high-growth companies use to scale their revenue. Having led sales teams at Facebook, Twitter, and now Intercom, I’ve developed and executed many of these plays. These sales plays are the answers to mission-critical questions like “What criteria will I use to hire sales reps?
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Many organizations today are unlocking the power of their data by using graph databases to feed downstream analytics, enahance visualizations, and more. Yet, when different graph nodes represent the same entity, graphs get messy. Watch this essential video with Senzing CEO Jeff Jonas on how adding entity resolution to a graph database condenses network graphs to improve analytics and save your analysts time.
Product Management University
OCTOBER 1, 2019
Web pages, literature, booth signage, presentations, email campaigns and the list goes on. They all need great headlines to hook your target audience. But coming up with simple attention-grabbing phrases that engage prospective customers might be one of the toughest parts of product marketing, especially for technical products. The Playbook: Our natural tendency is to create WE headlines because it’s important to let buyers know we can help them.
Product Management Today brings together the best content for product management professionals from the widest variety of industry thought leaders.
The Product Guy
OCTOBER 1, 2019
Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.
Centercode
OCTOBER 1, 2019
Like your UX, support, QA, and product teams, a marketing team spends a lot of time trying to think like customers. We’re obsessed with discovering what attracts them, what engages them, and how to speak their language. So when it comes to creating the perfect survey invitation, taking on a marketing mindset is your best asset. Give these four easy marketing tactics a try the next time you’re promoting your survey with an email to your customers.
Speaker: Scott Sehlhorst
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
BrainStation Product Management
OCTOBER 1, 2019
As the name suggests, a Product Manager (PM) is responsible for overseeing product development from conception to completion. They help figure out what products should get made, ensure that they do get made, and report back on how users are responding to those products. In terms of digital product management, PMs are the glue that holds together the user experience, the technical requirements, and the business requirements of a product.
Centercode
OCTOBER 1, 2019
Like your UX, support, QA, and product teams, a marketing team spends a lot of time trying to think like customers. We’re obsessed with discovering what attracts them, what engages them, and how to speak their language.
Under 10 Consulting
OCTOBER 1, 2019
Quality is when the customer returns and the product doesn’t. . — Jim Taglieber, Miami Valley Steel Service Inc. Names by themselves have little or no impact on company or product success. Good products make a successful company. Maybe that’s why product-led growth is such a powerful concept. International Business Machines is a good name but it’s too long.
UserInterviews
OCTOBER 1, 2019
We’ve talked a lot about how researchers do research, now it’s time to hear from the participants.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
TSIA
OCTOBER 1, 2019
At TSIA, we are dedicated to helping technology organizations both large and small grow and advance in the industry. We’d like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently expanded their membership to include additional research practices TSIA has to offer.
Intercom, Inc.
OCTOBER 1, 2019
Most SaaS companies start with a single solution designed for a single audience. But as they pick up steam, offering more products to multiple target markets, it’s easy for the message to get a little fuzzy. When Shane Murphy-Reuter joined us here at Intercom as SVP of Marketing earlier this year, he had to manage four different teams on two continents working on multiple products.
Modus Create
OCTOBER 1, 2019
As one of the best remote workplaces globally, we continuously seek new ways to keep Modus Create a family of the best talent in the world. Subscriptions to many productivity tools and services like Slack, Harvest, GitHub, or Google’s G Suite help us do the right thing at the right time. The data we generate through those services is invaluable but fragmented.
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