Tue.Aug 28, 2018

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User Personas: Traps And How To Overcome Them?

UX Studio

Do you love user personas? Turns out, not everyone is a fan. At UX studio, we recently had a great conversation about user persona creation which showed us that most designers and researchers have their doubts. We still think personas have proven themselves a necessary technique, but where does the controversy come from and how can we create good ones?

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I Was a Product Manager Before It Was Cool

ProductCraft

2004 feels like a century ago. Think about it. We didn’t have Airbnb and Uber. It would be three more years before the first iPhone would make its appearance, two years before the launch of AWS, and almost a full decade before the emergence of Slack. But 2004 was the year that a mentor took. The post I Was a Product Manager Before It Was Cool appeared first on ProductCraft by Pendo.

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What Spotify and Metallica Can Teach Us About Data-Driven Event Strategy

Revulytics

On its recent earnings call, Spotify founder Daniel Ek revealed that Metallica is now leveraging data from the streaming music service to localize their performances, tailoring set lists based on the songs most popular among fans in that city. Digital Music News reported that Ek told those on a recent earnings call that, “We’ve never before been at a place in time where you could make as many informed decisions and understand your audience as well as we can do now as an artist.”.

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Full Transcript: Greg Coticchia on the Product Love Podcast

ProductCraft

If we ever looked into the history of product management, Greg Coticchia would probably be chronicled as one of the first trailblazers in the community. He’s spent many years all over the United States, consulting for product managers and helping out product teams in any way he could. Most recently, he’s written a book about. The post Full Transcript: Greg Coticchia on the Product Love Podcast appeared first on ProductCraft by Pendo.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Pinterest and Grubhub’s Former Growth Lead on Building Content Loops

First Round Review

While at Pinterest and Grubhub, Casey Winters relied on content loops, an overlooked path to growth. Now a scaling advisor to companies such as Eventbrite and Reddit, he shares a 5-step process and three more advanced strategies for using this approach to achieve steep and sustainable growth.

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Don’t change the sales channel: How Northwestern Mutual is transforming the way 8,000 financial representatives work in the digital age

DISQO

B2B2C distribution channels present a unique set of challenges and opportunities for digital product teams. In Silicon Valley, ‘middleman’ is a trigger word – a call-to-arms for the direct-to-consumer revolution. Well-funded disruptors like Warby Parker and Casper have achieved highly-publicized successes against antiquated distribution channels. But for eager upstarts and nervous incumbents, Northwestern Mutual shares some words of wisdom: you might be overestimating how much software will repl

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Exclusive Webinar: Providing Customers with Exceptional Connected Experiences

The Accidental Product Manager

Exclusive Webinar: Providing Customers with Exceptional Connected Experiences Image Credit: Cristiano de Jesus. HI fellow Product Managers, The modern consumer is more connected than ever before, using multiple devices and interacting with brands through numerous touchpoints. How brands meet the needs of the connected consumer will be the defining factor in whether they stay relevant and deliver a positive customer experience.

Webinar 10
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Don’t change the sales channel: How Northwestern Mutual is transforming the way 8,000 financial representatives work in the digital age

DISQO

B2B2C distribution channels present a unique set of challenges and opportunities for digital product teams. In Silicon Valley, ‘middleman’ is a trigger word – a call-to-arms for the direct-to-consumer revolution. Well-funded disruptors like Warby Parker and Casper have achieved highly-publicized successes against antiquated distribution channels. But for eager upstarts and nervous incumbents, Northwestern Mutual shares some words of wisdom: you might be overestimating how much software will repl

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Don’t change the sales channel: How Northwestern Mutual is transforming the way 8,000 financial representatives work in the digital age

DISQO

B2B2C distribution channels present a unique set of challenges and opportunities for digital product teams. In Silicon Valley, ‘middleman’ is a trigger word – a call-to-arms for the direct-to-consumer revolution. Well-funded disruptors like Warby Parker and Casper have achieved highly-publicized successes against antiquated distribution channels. But for eager upstarts and nervous incumbents, Northwestern Mutual shares some words of wisdom: you might be overestimating how much software will repl

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The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Communication

Speaker: David Bard, Principal at VP Product Coaching

In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights.