Tue.Sep 10, 2019

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4 Feedback Disciplines All Product Managers Should Know

Centercode

Back in the day, there were fewer formalized types of customer feedback. Product managers would wait weeks or even months for feedback to trickle in once the product was on the market. But in today’s complex, heavily software-focused landscape, it’s unrealistic to wait so long. Products need to interact seamlessly with other devices — even as technology as a whole continues to evolve.

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The Hippocratic Oath of Product Leadership

ProductCraft

As a product leader, you work to identify a problem and you engineer your product to solve it. A medical doctor does something remarkably similar: diagnose the root cause of the patient’s condition and treat it. But imagine your doctor says to you, “I see that you’re sick, so I’m going to prescribe this medicine. Read more » The post The Hippocratic Oath of Product Leadership appeared first on ProductCraft by Pendo.

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A guide to mastering user-driven product onboarding (with real-life examples from productboard!)

ProductBoard

Looking to improve the user onboarding experience within your product? Want to not just acquire new users, but get them to stick around with your product for the long-run? Not all user onboarding is created equal, and there’s a key principle that’s easy to overlook when designing your product’s first-time user experience: Users come to your product looking to address a need.

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Dealing with Blurred Lines in Product Management

The Product Guy

Excerpts from our conversation with The Best Product Person of 2018, Brian Crofts. Watch now and see why he is counted amongst the ranks of the best in product management. More to Come. The Best Product Person (TBPP) is the leading international award honoring excellence in Product Management. Established in 2010, TBPP is awarded annually in association with The Product Guy and The Product Group.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Sense and Respond – Jeff Gothelf on The Product Experience

Mind the Product

After starting his career on the road with a circus (yes, really), no business setting should ever be a challenge for Jeff Gothelf – after all, he’s worked with real clowns. Jeff sat down with our hosts for a rare in-person conversation during Scotland’s Turing Festival to chat about effecting change, focusing on outcomes, using lean and agile principles in his own life, and the value of training.

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How I learned to lead a Cross-Functional Product Team with Limited Resources

The Product Coalition

How I Learned to Lead a Cross-Functional Product Team with Limited Resources For product managers, especially those at large organizations confident in their market position, it seems normal to have a permanent team (or even several teams), ready to serve and execute any request on demand. The situation I describe is one more familiar to startup founders, as they rely on risky and ambitious ideas rather than stability.

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2019 Media Trends in Japan: How Old Media is Staying Relevant

freshtrax

Is traditional media such as radio, newspapers or TV going to be a thing of the past? In Japan, traditional media is facing issues of declining viewership and revenue in this new age of how Japanese are consuming media. However, some are getting creative to stay relevant by leveraging new technologies and incorporating new media ( media that is native to computers/internet ) into their ecosystems.

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Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy. We’ve tested most as workshop methods on our clients in the last couple of years, and have included some research techniques as well. But first, let’s define brand strategy!

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The ultimate list of templates for understanding your customers

Miro

The ultimate list of templates for understanding your customersToday’s industry-leading brands are customer-obsessed. And for good reason: 73% of consumers say they expect companies to understand their needs and expectations. That means organizations can’t afford to skip customer research and analysis, or they risk losing business to a competitor.On a product development team, coming together […].

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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4 Feedback Disciplines All Product Managers Should Know

Centercode

Back in the day, there were fewer formalized types of customer feedback. Product managers would wait weeks or even months for feedback to trickle in once the product was on the market. But in today’s complex, heavily software-focused landscape, it’s unrealistic to wait so long.

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How to Optimize Service Delivery to Decrease Cost and Improve the Customer Experience

TSIA

As an equipment manufacturer, you need to continually improve your service delivery capability and align your service offers with customer expectations. This will enable you to defend and grow a key company revenue stream. In this post, I’ll share 10 things that we know about equipment manufacturers and their customers gleaned from the most comprehensive field service benchmark dataset in the industry.

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Here’s why you need Technographics to shorten your B2B Sales Cycle

DemandMatrix

B 2B Marketing and Sales teams today abide by data-driven strategies. That’s not news. As a result of big data becoming more relevant in today's highly competitive environment, intent data and different types of customer behavioral insights have become a valuable tool that helps marketing and sales identify surge in demand or specific buying triggers within their target accounts.

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Release Notes: August 2019

Amplitude

Announcing Amplitude Engage for better behavioral targeting. Amplitude now lets you easily act on your behavioral insights to drive better conversion, engagement, and retention. With Amplitude Engage, you can dynamically send hyper-targeted, behavioral audiences to ad networks, marketing automation tools, and personalization engines to power tailored campaigns and experiences.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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How to differentiate when you aren’t different

Messages that Matter

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy. Just identify the benefit of a really important piece of unique functionality and you had a potential positioning statement. However, in today’s Software as a Service (Saas) world, differentiation […].

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Intercom’s fundamentals of good interaction design

Intercom, Inc.

The design community is no longer talking about having to prove the value of design to get a seat at the table. Designers have demonstrated that design can be a central pillar of business success. But they’ve also lost something along the way. Designers have stepped off their island where slick, yet ineffective and impractical design is made. They’ve embraced cross-functional relationships and work closely with partners all across the organization.

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Improving the employee experience: how to build a usable internal web portal

Userzoom

Creating a user-friendly, time-saving and efficient internal portal isn’t for the faint of heart, but it’s a worthwhile step in the battle for employee retention. Here are some recommendations to building an intranet that employees actually find useful. Tip #1 – make your portal less ‘otherworldly’ When we think about user experience, we usually think about customers.