Tue.Sep 10, 2019

4 Feedback Disciplines All Product Managers Should Know


Back in the day, there were fewer formalized types of customer feedback. Product managers would wait weeks or even months for feedback to trickle in once the product was on the market. But in today’s complex, heavily software-focused landscape, it’s unrealistic to wait so long.

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The Hippocratic Oath of Product Leadership


As a product leader, you work to identify a problem and you engineer your product to solve it. A medical doctor does something remarkably similar: diagnose the root cause of the patient’s condition and treat it.

A guide to mastering user-driven product onboarding (with real-life examples from productboard!)


Looking to improve the user onboarding experience within your product? Want to not just acquire new users, but get them to stick around with your product for the long-run?

Sense and Respond – Jeff Gothelf on The Product Experience

Mind the Product

After starting his career on the road with a circus (yes, really), no business setting should ever be a challenge for Jeff Gothelf – after all, he’s worked with real clowns.

Organizing for Customer Centricity

Speaker: Tatyana Mamut, Head of Product, Nextdoor

Most companies today say they are “customer centric.” Yet many still make decisions primarily based on competitor threats, technical architecture, or executive opinions. So what sets apart those that talk the talk, and those that walk the walk? Join Nextdoor's Head of Product Tatyana Mamut, PhD as she outlines the 7 habits of truly customer-centric companies.

Defining Brand Strategy and How to Develop One

UX Studio

Creating and maintaining a brand strategy can turn into a never-ending struggle, but it can also provide a great deal of fun. In this post we created a guide on the steps to take in developing your brand strategy.

More Trending

Here’s why you need Technographics to shorten your B2B Sales Cycle


B 2B Marketing and Sales teams today abide by data-driven strategies. That’s not news.

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Release Notes: August 2019


Announcing Amplitude Engage for better behavioral targeting. Amplitude now lets you easily act on your behavioral insights to drive better conversion, engagement, and retention.

How to differentiate when you aren’t different

Messages that Matter

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy. Just identify the benefit of a really important piece of unique functionality and you had a potential positioning statement.

20+ UserTesting Alternatives for UX Research and More


Sick of professional testers? Want user testing to be more affordable? Don’t want to do all the work of finding and scheduling participants? View UserTesting alternatives here

Walk a Mile in Your Customer's Shoes

Speaker: Steven Haines, Founder and CEO, Sequent Learning Networks

Product professionals use phrases like "voice of the customer," and "user experience" so often that it can be easy to lose sight of their actual meanings. How can we, as product professionals, learn to keep customers and users at the heart of our work? Join Steven Haines, globally recognized thought leader and author, as he guides us through a memorable journey demonstrating how you can walk a mile in their customer's shoes. He'll explore how, by developing true empathy for your users, you can ensure you're creating the features and products they actually want.

The ultimate list of templates for understanding your customers


The ultimate list of templates for understanding your customersToday’s industry-leading brands are customer-obsessed. And for good reason: 73% of consumers say they expect companies to understand their needs and expectations. That means organizations can’t afford to skip customer research and analysis, or they risk losing business to a competitor.On a product development team, coming together […].

Improving the employee experience: how to build a usable internal web portal


Creating a user-friendly, time-saving and efficient internal portal isn’t for the faint of heart, but it’s a worthwhile step in the battle for employee retention. Here are some recommendations to building an intranet that employees actually find useful.

Intercom’s fundamentals of good interaction design

Inside Intercom

The design community is no longer talking about having to prove the value of design to get a seat at the table. Designers have demonstrated that design can be a central pillar of business success. But they’ve also lost something along the way.