What’s the Problem With Proxy Users?
Mind the Product
JULY 4, 2018
In this era of product management, I think we all agree that user research and feedback is important. We also know that sourcing users for this research can be difficult. So we often turn to proxy users in our research. Proxy users are people who are not actually your users, but are close enough that they know what your users would want… up to a point.
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