Fri.Nov 29, 2019

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Designing Meaningful Human Experiences by Kate O’Neill

Mind the Product

In this #mtpcon London keynote, Kate O’Neill, founder of KO Insights , considers the question: How can humanity prepare for an increasingly machine, tech and data-driven future? Key Points. W e need to prepare society for an increasingly tech and data-driven future. We must build products that create meaningful human experiences now and in the future.

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Using Customer Empathy To Build Better Products

The Product Guy

Guest Post by: Siddarth Ramaswamy (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Alberto Simon ]. One of the critical reasons why products fail is not being ready for the market and not identifying the target segment of audience and what they want from the product. This is largely caused due to not researching enough around the market you are building for understanding the target audience and spending enough time with your customers to build empathy for them and understand their

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What does a Chief Product Officer do? A deep dive into an up-and-coming role

ProductBoard

Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.” — Salesforce The age of digital transformation has undeniably propelled product management into the limelight.

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List of cognitive biases: A Handy collection for product leaders

NextBigWhat

[link] As a founder / product leader / marketer – the biggest thing you can do to yourself and your business is to understand that you are biased. Biased based on your life history, based on where you are, the context, your version of future etc. This master list of cognitive biases is something you gotta keep visiting very frequently to really gauge where you are and what your biases are.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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My AMA Webinar with upGrad on Product Management

Arpit Rai

I did an AMA with my friend Srini from upGrad, in which I answered a series of questions related to product management and my experiences in the field.

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Black Friday Deals // A BoS Autopsy on the Black Friday hype

Business of Software Conference

A BoS Autopsy on Black Friday. Your inboxes have no doubt been flooded for most of November with “Pre-Black Friday Discounts”, “register now for early access to Black Friday deal” and my personal favourite “#000000Friday”. So why does every retailer and business across the globe try to make Black Friday happen? Cashing in on massive hype is not a new or ground-breaking idea in the retail world – ‘Boxing Day Sales’ is a very familiar term to us in the UK despite sales often starting late-Novembe