Mind the Product

JULY 18, 2017

This is the first of two posts that deep dive on A/B testing, expanding on a talk I gave at Google Playtime 2016 in London. In this post I share some of the learnings we’ve had after running 60+ A/B tests at Peak , looking at each step of the A/B testing cycle in turn. When we started out A/B testing 12 months ago at Peak we ran tests by the seat of our pants.

User Testing 171

User Testing Product Research Testing Feedback Software 171

Daniel Elizalde IoT Blog

JULY 18, 2017

I’m very excited to share with you my interview on the popular “IoT Podcast” with Stacey Higginbotham. We had a great conversation on what it takes to bring IoT products to market and how to tackle some of the most common challenges IoT product companies face today. In case you don’t know Stacey, she has been […]. The post Interview in the IoT Podcast with Stacey Higginbotham appeared first on TechProductManagement.

Marketing 132

Marketing 132

Brian Balfour

JULY 18, 2017

This is part four in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series. In the introduction to this series, I explained there are two types of companies : Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out, and Smooth Sailors, where growth feels like wind is at your back.

User Testing 65

User Testing Outbound B2B Inbound 65

Generation Focus

JULY 18, 2017

Customer Discovery has become a key element of product management education, with various methods covered in business schools and workshops around the world. As an alternative to the traditional business plan, Lean Startup suggests working on your Business Model Canvas, a one page business plan template emphasizes the finding and solving of customer problems.

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Product Research Startups Customer Experience Workshop 48

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Data Visualization

dscout People Nerds

JULY 18, 2017

Lance Weiler of the Digital Storytelling Lab on why narrative can help change the world.

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