The Move From Product to a Service Mindset
Mind the Product
MAY 26, 2017
In 1999, the economist Joseph Pine wrote a prophetic book which outlined a fundamental change in the way we live our lives. He provided ammunition for an emerging field in digital design, potentially signalling the death of product-centric thinking. Pine saw that it was becoming easier and easier to create products. The barriers, tariffs and specialist skills that were once used to build highly defensible products were disappearing or being democratised.
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