280 Group

JULY 26, 2017

In this new video and blog post we discuss something that is exceedingly important in the product world: messaging. For this topic we have brought in one of 280 Group’s senior consultant and trainers, Bill Haines. If you are a Product Manager and have developed some messaging, of course you would like to know if your product messaging is really going to be effective and resonate with your customers.

Messaging 209

Messaging Product Research User Testing Testing 209

Mind the Product

JULY 26, 2017

Adrian Franks is a design director and creative strategist at IBM, where he worked to design and develop the Creative Toolbox, helping designers and product managers familiarize themselves with the various tools available to prototype and create new products. Adrian spent about 20 years as a creative professional, and 15 years in the digital space. He was the first in the nation to be awarded the Graphic Design Journeyman and has worked on various Fortune 500 and 100 brands and companies.

Feedback Software 147

Feedback Software Magazine Customer Experience User Testing 147

Clever PM

JULY 26, 2017

Sometimes an idea just strikes me out of the blue and sounds interesting enough to sit down and write a little bit about. This is one of those posts, spurred on by a discussion I had today with a newly-hired Product Manager with almost as much experience as me. As we were talking about our […].

Product Management 84

Product Management Product Manager Management Management 84

Brian Balfour

JULY 26, 2017

This is part five in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series. In the introduction to this series , I explained there are two types of companies: Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out. Smooth sailors, where growth feels like wind is at your back.

User Testing 52

User Testing Marketing Research Software Strategy 52

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

Product Research