Mind the Product

OCTOBER 20, 2017

When it comes to designing or improving the UX of a website, how often do you consider your terms and conditions page? My guess: hardly ever. I know what you’re thinking, “why spend time improving a page that 99% of people don’t read when I should be working on my home page, pricing page, or check-out page?”. While, you should definitely pay the greatest attention to the design of these pages, but there is a case to be made for giving some tender love and care to your terms page.

UX 102

UX Customer Experience Advertising Definition 102

Product Innovation Educators

OCTOBER 20, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) Determining your target customer, (2) Identifying underserved customer needs, (3) Defining your value proposition, (4) Specifying your Minimum Viable Product (MVP) feature set, (5) Creating your MVP prototype, and (6) Testing your MVP with customers.

User Testing 48

User Testing Customer Feedback Product Marketing Marketing 48

Mind the Product

OCTOBER 20, 2017

Rather than having a single “genius” designer who drives their own solutions to problems, quality design facilitates the bringing together of different perspectives. For this to work, you need to build a deep, shared understanding, and once you get to this point, you can operate through consent, not consensus, meaning that decisions can be made quickly and transparently.

User Testing 97

User Testing Product Research Research Software Customer Experience 97

dscout People Nerds

OCTOBER 20, 2017

In good company: We held a People Nerd Game Night at the historic Game Room bar of the Chicago Athletic Association hotel.

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Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

User Testing