Sample Ratio Mismatch: What Is It and How Does It Happen?
NOVEMBER 28, 2022
A/B testing can bring out a few types of experimental flaws. Yes, you read that right – A/B testing is important for your business, but only if you have trustworthy results. To get reliable results, you must be on the lookout for errors that might occur while testing. Sample ratio mismatch (SRM) is a term […].