Don’t Lose Sight of the Person: How To Optimize Customer Experiences
According to Tanya Koshy, Fmr VP of Product at UserTesting
Published in
12 min readDec 4, 2022
Customer experience (CX) according to Blake Morgan of Forbes’ Magazine is “the total journey of a customer’s interactions with a brand”. Whether it’s just browsing the official web site with ease, or getting a courtesy email from a service specialist…
