Crafting Products That Engage by Donna Lichaw
Mind the Product
DECEMBER 9, 2016
Donna Lichaw is a film school graduate turned product specialist, and she has used her experience in film to develop and advocate a “story first” approach that she now writes about, speaks about and teaches to products managers all over the world. At this year’s London #mtpcon she spoke about the importance of engaging an audience – a fundamental tenet of film-making is that you tell a story – and how this can be applied to product.
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