Network Product Users Aren’t Equal

Ryan Frederick
Product Coalition
Published in
4 min readFeb 17, 2022

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Networks and other marketplace products (referring to all as networks for simplicity) are challenging because of the co-dependency between users. No content creators mean no content consumers, no sellers mean no buyers, and so on. And all of these can be flipped because networks by their very nature need at least two parties. But network users are not equal.

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