Sat.Nov 10, 2018

article thumbnail

It’s Time to Chart a Better Product Management Career

The Product Guy

If you are a great product person looking for a great product job, or vice versa, check out our job board. Thousands of employers across all areas of product, from management to design, from digital to physical, are looking to fill positions from our community. . Each week we highlight some of the recently posted openings. Check out this week’s newest, below….

article thumbnail

PR Does Not Stand for “Press Release”

Haines-Group

Perhaps the most sought-after aspect of Public Relations is known as “Earned Media”, i.e. the coverage you get in various media without paying for it. This can be a powerful tool in B2B, but to earn your coverage you’ve got to create something worth publishing. So, no — just posting press releases to press release brokers doesn’t cut it. In a B2B space, Public Relations is better thought of as “Audience Relations” because you are usually not interested in reaching the general public.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Meet Your New Partner: The Sales Team

Haines-Group

In B2B, Sales is your #1 customer. “No, no, no… Sales is not our customer! They constantly insist that all the deals we lose are due to features, price, or because our literature sucks. It’s like they’ve never heard the phrase: ‘The selling starts when the customer says NO.’ Do you see how this thinking takes you exactly nowhere? Bottom line: If you’re in a B2B market the chances are that you won’t be successful unless your Sales Team is successful.

article thumbnail

Perfect Your Value Proposition

Haines-Group

Most market failures don’t result from poor marketing tactics. They result from going to the market with a poor marketing message, i.e.: not Relevant, Differentiated, or Credible to the target market. If your talk doesn’t say the right things to the right people in the right way, your marketing efforts will fail to produce the level of results you want.

article thumbnail

Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

article thumbnail

Mapping the Customer Journey

Haines-Group

Land maps exist to record the actual terrain, not an idealized view of the terrain— the REAL terrain that you will have to traverse, like it or not. With this real-world understanding of the terrain you can plot the most effective path through it. [Of course, if you fail to identify a cliff or a river on the map, the path you plot may lead to tragedy.