The Region-Beta Paradox and its Impact on Product and Experimentation Thinking

Is mild user discomfort an acceptable goal?

Bhavik Patel
Product Coalition
Published in
4 min readApr 12, 2023

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Recently, I stumbled upon something called “The Region-Beta Paradox” (apparently I’m not the only one — image 1). However, I’m probably one of the few who upon discovering this phenomenon, hunted down and read the original paper. I really wanted to read and understand this over some watered down interpretation.

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Founder of CAUSL, a product measurement consultancy. Ex-Director/Head of Analytics at Hopin/Gousto/MOO/PhotoBox. Twitter: @dodonerd