Thu.Nov 04, 2021

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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. Behind every feature launch, every blog post, every book, there they are — creative directors, copywriters, designers, illustrators, and animators with the sole mission to make modern communication between businesses and their customers feel a little bit more personal and human.

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Creating ethical product principles

Mind the Product

Recent news on Facebook’s job advert bias is an unfortunate example of the responsibility all product people need to be aware of: what we build impacts the behaviour of our users for good or ill. It raises the importance of ethical product principles. [.] Read more » The post Creating ethical product principles appeared first on Mind the Product.

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Indirect Investments as a Form of Corporate Venturing Don’t Add Up?—?Terem Technologies

The Product Coalition

Indirect Investments as a Form of Corporate Venturing Don’t Add Up The strategic value of indirect investments as part of a corporate venturing or innovation strategy is hazy at best. Or at worst, a capital destroying misuse of shareholder funds. When established companies look for ways to stay ahead, they often look to corporate ventures?—?being involved in building new businesses, technology, and business models.

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How I got my job in product – Laura Wong

Mind the Product

Laura Wong recently started a new job as an associate product manager at Hotjar. She previously spent several years in a specialised marketing role. Here’s how she got into product. [.] Read more » The post How I got my job in product – Laura Wong appeared first on Mind the Product.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How Japanese Short Video Service is Catching People’s Hearts

freshtrax

? This article is English localized version of Japanese article. At btrax, we’ve been following the popularity of “short videos” in the U.S. and Japan. In case you were wondering, short videos are videos around 15 to 60 seconds in length, some well-known examples are TikTok and Instagram Reels. Along with these, Youtube also offers dedicated short video posting features called “Youtube Shorts”.

More Trending

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How online whiteboards create engaging usability tests

TryMyUI

Online whiteboards create a shared space where people can visualize data and imagery to better understand the concept they’re analyzing. This article outlines why online whiteboards are so effective when paired with usability testing and how they can effectively incorporate customer feedback. The post How online whiteboards create engaging usability tests appeared first on TryMyUI Blog.

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How Netflix built a customer-centric product strategy

ProductBoard

Whether you binge-watched Tiger King, The Queen’s Gambit, or The Baby-Sitters Club, chances are that Netflix was a defining part of your pandemic life (and probably the Before Times, too). With 220 million members worldwide, Netflix has become a household name, (virtual) watercooler conversation fodder, and a familiar part of our daily routines.

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Change Management Basics

ProductPlan

Humans thrive on routine and knowing what to expect before it happens. It’s why Times Square and airports and rest stops feature familiar chain restaurants instead of bespoke local cuisine. We’re craving the routine because it’s safe and comfortable. The need for routine makes change hard. We’re uprooting our foundations, questioning our beliefs and assumptions, and welcoming chaos before there was order.

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Building Better UX Research Habits: A Framework for Simple, Repeatable Reporting

UserInterviews

Tips for establishing an ongoing user research and reporting habit—including a sample outline for consistent monthly or quarterly reports.

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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8 Workshop Ideas to Activate Insights & Align Stakeholders

dscout People Nerds

Eight UX-perts share their preferred workshop formats to generate new ideas, stretch what’s possible, and determine marching orders.

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The Feedback Founders Need to Hear — How to Grow Yourself To Grow The Company

First Round Review

After 20 years of executive coaching, Alisa Cohn shares advice for getting better at self-reflection, collecting feedback, and changing behavior.

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Throwing Flowers to Yourself

dscout People Nerds

Nikole Arguedas outlines a community-based practice for building leaders, sharpening research practices, and injecting gratitude and empathy into our workflows.

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Instacart co-founder Max Mullen gets tactical on crafting company values and intentionally building culture

The Review by First Round

Today’s episode is with Max Mullen, co-founder of Instacart. He started as a generalist, running everything from product to payroll, but as the company has grown over the years, he’s come to focus on one particular area: culture. Since Max is also an active angel investor, he’s also been able to partner with tons of founders and help them think about architecting their own culture at the early stages — which is exactly what we dive into in today’s episode.

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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What You Need To Know About Product Management vs. Project Management with Pratyush of Gojek #FWDRadio

NextBigWhat

Many people view Project Management and Product Management as being the same thing – and some companies do too. That’s an incorrect view of these specialised domains and Pratyush offers his view on the same and also talks about how he is managing these two halves at his firm. Pratyush Prasanna is the SVP of Merchant Payments at Gojek. FWD Radio brings you actionable bite-sized insights from the best professionals in the industry.

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4 Reasons Why Tech is Political (And What We Can Do)

dscout People Nerds

[dscout x HmntyCntrd] Product Designer Anna Mészáros highlights why the tech space is deeply political, what it means for our systems, and what we can do to ensure a better influence.

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6 Takeaways From Pulse CxO Summit

Gainsight

A few weeks ago, I attended our exclusive, invite-only Pulse CxO Summit at the beautiful Hotel Californian in Santa Barbara, CA. The event was limited to fifty C-level leaders in the Customer Success community. Getting together, in person, with so many thought-provoking peers was special. And after a two-year hiatus due to COVID, being back in person couldn’t have felt better.

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User Feedback, an Ultimate Guide: How To Collect and Make it Valuable Every Time

Usersnap

With so many SaaS options out there and new ones rolling out every day, it’s important to consider that customers may be likely to feel bombarded with that much information (head-exploding territory at times). When they give you user feedback, take it seriously! What distinguishes one app or software from another? For customers, it’s the user experience.

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Peak Performance: Continuous Testing & Evaluation of LLM-Based Applications

Speaker: Aarushi Kansal, AI Leader & Author and Tony Karrer, Founder & CTO at Aggregage

Software leaders who are building applications based on Large Language Models (LLMs) often find it a challenge to achieve reliability. It’s no surprise given the non-deterministic nature of LLMs. To effectively create reliable LLM-based (often with RAG) applications, extensive testing and evaluation processes are crucial. This often ends up involving meticulous adjustments to prompts.

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Understanding and Implementing Customer Retention Strategies

UserIQ

Customer retention: Your company needs it as much as new sales. And your customer success team is graded on it.

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Best Pop-Up Examples to Target Silent Users: See How We Got 240% More Feedback From Them

Usersnap

Check out these engaging pop-up examples to help you reach more of your users. A good SaaS team knows that every design choice stems from one place — user feedback. And what’s worse than bad feedback? No feedback at all. Silent users are a bit of a mystery. You know the type: they quietly use your product — maybe for years — without revealing anything about their experience.

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Use this pro tip to instantly send articles from Feedly to external recipients

Roy Madden

Tips & Tricks. There’s a way to stop manually copying and pasting content into emails or Slack to share with clients, teammates, or collaborators. One Feedly Enterprise customer had come up with a clever trick to automatically email articles to a predefined group of 6 emails. It worked, but it was a little hacky. For teams that need to send critical information as quickly as possible (like the cyber threat intelligence teams that use Feedly, for example), instant communication about th

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How Does A Product Owner vs Product Manager Actually Differ?

Usersnap

The scaling SaaS company often have to find out through practice what the difference is between a product owner vs product manager. Both roles are big players within an agile team (or scrum team) of a business. For a mooning SaaS company with a medium-sized, sturdy ship in the middle of the thunderous ocean, the difference sometimes feels hazy. In the end, they are two separate roles with different goals.

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7 Pitfalls for Apache Cassandra in Production

Apache Cassandra is an open-source distributed database that boasts an architecture that delivers high scalability, near 100% availability, and powerful read-and-write performance required for many data-heavy use cases. However, many developers and administrators who are new to this NoSQL database often encounter several challenges that can impact its performance.