Wed.Oct 25, 2017

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The Typology of Design Sprints

Mind the Product

In this talk from ProductTank San Francisco, Kai Haley (Lead of Design Relations and the Google Sprint Master Academy) and Burgan Shealy (UX Design Lead at Google) share insights into what are the different types of design sprints, and various ways they can be crafted to meet a team’s goals and needs. At it’s core, a design sprint is a tool for answering a critical business question through design prototyping and testing with users.

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Prospects Will Sell Themselves. You Just Have to Let Them!

Product Management University

The more you’re talking the less you’re selling. Listening just might be the most underrated and overlooked sales skill of all. If you let buyers talk long enough, they’ll eventually talk themselves into buying whatever you’re selling. Try these three tactics with your next prospect and the odds of a desirable outcome go up exponentially. 1. Ask Insightful Questions.

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IKEA, AR, and Building Irresistible Products with Customer-Obsessed Product Management

Revulytics

Perhaps you’ve heard of, or even used, this new augmented reality (AR) application, “IKEA Place” from IKEA. It allows you to pick from 2,000 pieces of furniture on IKEA’s online catalog, and then visualize through an Apple iOS 11 device, to scale, what something would look like in your living room, or bedroom, or wherever you have the tenacity to assemble a piece of IKEA furniture.

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Top 5 Attended Sessions of TSW Las Vegas 2017: Day 2

TSIA

It is the final day of Technology Services World at the beautiful ARIA in Las Vegas. I just received the session counts for 70+ breakout sessions yesterday, and am here to report the top attended sessions. As I always say, attendees vote with their feet, so if you want to know which issues are top of mind with service executives, the top attended list is a great source of insight.

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Beyond the Basics of A/B Tests: Innovative Experimentation Tactics You Need to Know as a Data or Product Professional

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Adapting User Interviews On the Fly with Sarah Merlin of Invaluable

UserInterviews

Meet Sarah Merlin of Invaluable, a product designer with a lot to say about managing user research for an ecommerce disruptor.

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Adapting User Interviews On the Fly with Sarah Merlin of Invaluable

UserInterviews

Meet Sarah Merlin of Invaluable, a product designer with a lot to say about managing user research for an ecommerce disruptor.

article thumbnail

Adapting User Interviews On the Fly with Sarah Merlin of Invaluable

UserInterviews

Meet Sarah Merlin of Invaluable, a product designer with a lot to say about managing user research for an ecommerce disruptor.