Mind the Product
DECEMBER 21, 2017
Mind the Product is above all a community of product managers who strive to push our craft of product management forward by sharing our insights, lessons learned, and pitfalls to avoid. We’ve already highlighted the Top 10 Product Talks from across our conferences and meetups, but not everyone wants to get up on stage to share, so now it’s time to look at the top 10 guest posts here on mindtheproduct.com. 1.
Clever PM
DECEMBER 21, 2017
There’s a well-known theory in psychology known as Maslow’s Hierarchy of Needs, named after its creator Abraham Maslow. The concept behind this theory is that as human beings there are certain needs and interests that we seek to fulfill in a predictable priority — from physiological needs for food, water, and sleep up to social […].
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TSIA
DECEMBER 21, 2017
At TSIA, we are dedicated to helping services organizations both large and small grow and advance in the technology industry. We'd like to take the opportunity to welcome our newest members, as well as acknowledge companies already a part of the TSIA community who have recently expanded their membership to include additional research areas TSIA has to offer.
Pragmatic Marketing
DECEMBER 21, 2017
Tracking Leads is a Waste of Time. One of the most common ways to measure the performance of a product marketing manager is by the number of leads she generates. The approach comes from the old sales phrase “It’s a numbers game!” “Get me more leads and I’ll close more deals!” Not likely. What’s needed is a way to check on the health of the product, to monitor its vitals.
Speaker: Anne Steiner and David Laribee
As a concept, Developer Experience (DX) has gained significant attention in the tech industry. It emphasizes engineers’ efficiency and satisfaction during the product development process. As product managers, we need to understand how a good DX can contribute not only to the well-being of our development teams but also to the broader objectives of product success and customer satisfaction.
Aptrinsic
DECEMBER 21, 2017
7 Key Growth Principles from Google’s Head of Growth: Ken Rudin During our recent Mastering Product Adoption and Growth event, industry-renowned product leaders shared their insights into driving product growth. Here we summarize the seven principles outlined by Ken Rudin?—?Head of User Growth and Analytics at Google?—?on how to drive product growth.
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