Wed.Feb 05, 2020

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Matt LeMay: A Conversation About Clarity

Mind the Product

Matt LeMay tells the story of a meeting he had with author and publisher Mike Shatzkin a long time ago: “I was just out of college, and I was trying to describe what I do. He had a moment of recognition, slammed his hand down on the table, and said, ‘synthesis and articulation, that’s what you do’. I’ll never forget it.”. Synthesis and articulation encapsulate what Matt is about.

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How To Use Market Segments and Personas to Create Higher Value Targets

Product Management University

If you use market segments and personas interchangeably, your market aim could be a little off! Use them in conjunction with one another though, and you have higher value targets for product management, product marketing, sales and customer success teams. The Playbook: Think of market segments as the WHO and personas as the WHAT & WHY. Market segments typically consist of the following three components.

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Open Innovation Results: Going Beyond the Hype and Getting Down to Business Webinar

Strategyzer

We had the pleasure of having Henry Chesbrough, faculty director of the Garwood Center for Corporate Innovation at the University of California, join Strategyzer co-founder Alex Osterwalder on our StratChat webinar series to discuss his most recent work - Open Innovation Results: Going Beyond The Hype and Getting Down To Business.

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Product Management is Change Management

The Product Coalition

The unavoidable essence of a Product Manager job and how to succeed as a Change Manager through the power of Narratives Continue reading on ProductCoalition.com ».

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Synthetic Simulation for Proactive User Experience Monitoring of Web Applications

eG Innovations

Managing web applications is not a small task and making sure that these web-based business applications are online when that busy workday starts is a challenge for many enterprises. The ability to proactively test the user experience would go a long way for being able to ensure application stability and performance around the clock. Today let’s dive into some of my real-world experiences with web applications, cover some of the monitoring challenges and then take a closer look at a brand-new fe

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Product Love Podcast: Gerard Fitzgerald, VP of Product Design at Workhuman

ProductCraft

This week on Product Love, I sat down with the VP of product design at Workhuman, Gerard Fitzgerald. Workhuman is the world’s fastest-growing social recognition and continuous performance management platform. Gerard has over 15 years of experience in technology and development. But he doesn’t exactly have a stereotypical product design background.

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Flexera Acquires Revulytics Further Helping Organizations Monetize What Matters

Revulytics

Flexera , a demonstrated leader in software installation, open source, software scanning, and software monetization has acquired Revulytics , a recognized leader in software usage analytics. Software usage analytics is a fast-growing space and as software companies evolve their business models, understanding product usage is a critical success factor.

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Metrics that matter to Shutterfly: The KPIs that measure customer value

Mixpanel

For this installment of “Metrics That Matter,” we spoke with Rohit Gossain, Head of Data Products and Platforms at Shutterfly , a leading retailer and manufacturing platform for personalized products and communications. The Shutterfly brand brings photos to life through its photo books, gifts, home decor, and cards and stationery. Here’s what you’ll learn: The approach to innovation that differentiates Shutterfly from competitors.

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“Leadership Is Language” Interview With David Marquet

Agile Velocity

In this Agile Uprising podcast, co-hosts Andy Cleff and Erik Cottrell sit down with David Marquet to discuss his latest book, “Leadership is Language”. It’s no secret we are huge fans of David Marquet’s work, including his book, “Turn the Ship Around!: A True Story of Turning Followers into Leaders” so when we were presented with the opportunity to chat with him, it was a dream come true. .

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Exploring PerfDog Whitepaper 2024: Unlock the Power of Performance Testing

Key Takeaways Robust Platform & Multi-System Support: Brief introduction to PerfDog's extensive compatibility across various operating systems and hardware platforms including Android, iOS, PC, gaming consoles and more. In-Depth Performance Metrics: Quick view of the extensive range of metrics for system, graphics and rendering, user experience, in-depth analysis, and more.

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Dear Strategy 104: Coupons and Exclusions

Dear Strategy

On this episode of Dear Strategy, we analyze a story about trying to use a coupon at a retail store, only to find out that certain brands have been excluded. What is this practice all about and why does it seem to be trending toward becoming the new norm? Be sure to subscribe to our mailing list to stay up to date on all the latest episodes. And don’t forget to visit our blog to read the full post that goes along with this episode.

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“Leadership Is Language” Interview With David Marquet

Agile Velocity

In this Agile Uprising podcast, co-hosts Andy Cleff and Erik Cottrell sit down with David Marquet to discuss his latest book, “Leadership is Language”. It’s no secret we are huge fans of David Marquet’s work, including his book, “Turn the Ship Around!: A True Story of Turning Followers into Leaders” so when we were presented with the opportunity to chat with him, it was a dream come true.

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ONE THING on OKRs: We're All In!

Product Culture

Members of product teams devoted to Objectives and Key Results (OKRs) may take on new roles to get the job done for their customers. I've worked with OKRs teams where developers spent time writing documentation rather than code because that was necessary to meet their OKRs for a quarter. "We're all in!" the developers at Localytics said. Have you had a similar experience?

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Hey Jean, thanks for the comment!

Michael J. Fordham

Hey Jean, thanks for the comment! I completely get what you mean and it was something I was grappling with. To be honest, I’m not sure about the absolute best practice when it comes to this, I think it would be something that has to come down to real user testing. My thought process is if that about 50% of the outline is clear enough to pass AA then a person with weaker vision should be able to see it, and then focus on it which makes the entire outline more defined, however it would be interest

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Product Management Careers: Job Prospects, Pathways, and Must-Have Skills (2024)

The product management job market in 2024 reflects the fast-growing and ever-evolving nature of the field. For product managers looking to future-proof their careers and take advantage of new opportunities, staying informed about the professional landscape is a smart move. In this comprehensive career guide from Regis College, you’ll learn about: The current job outlook for product managers in 2024 Six professional pathways and the average salaries for these roles in the U.S.

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Project Management vs. Product Management

BrainStation Product Management

While Project and Product Managers often work hand-in-hand, there are a few more differences between these roles than just two letters. This article will attempt to shed light on what makes each of these roles unique by focusing on what they do, what they dread, what they deliver, and the skills they need to pull it all off. . Now, let’s get into it. .

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The Iowa Caucus Debacle: A Lesson in Market Problems and Personas

Pragmatic Marketing

The 2020 Iowa Democratic Caucus started out with a bang. Just not the kind of bang the DNC was expecting. Precinct chairs across Iowa reported issues with the new election app that was intended to streamline the Democrats’ somewhat complicated caucusing process. While the main news circles around the fact that the app experienced a “coding error” that kept it from reporting the complete results of the data it collected, many caucus chairmen reported problems downloading and log

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The Iowa Caucus Debacle: A Lesson in Market Problems and Personas

Pragmatic Marketing

The 2020 Iowa Democratic Caucus started out with a bang. Just not the kind of bang the DNC was expecting. Precinct chairs across Iowa reported issues with the new election app that was intended to streamline the Democrats’ somewhat complicated caucusing process. While the main news circles around the fact that the app experienced a “coding error” that kept it from reporting the complete results of the data it collected, many caucus chairmen reported problems downloading and log