Get People Talking! How To Use Open-Ended Questions For Market Discovery
The Secret PM Handbook
NOVEMBER 29, 2017
In my last post I talked about the importance of “talking to customers.” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. (The “product management system of record,” I called it.). In this post I’ll be more to the point: How do you actually have these conversations?
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