Wed.Nov 29, 2017

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Get People Talking! How To Use Open-Ended Questions For Market Discovery

The Secret PM Handbook

In my last post I talked about the importance of “talking to customers.” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. (The “product management system of record,” I called it.). In this post I’ll be more to the point: How do you actually have these conversations?

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From the Passenger Seat – An Engineering View of Effective Product Management

Mind the Product

An ineffective product manager can leave a pile of waste behind – a waste of time, money, hope and enthusiasm by the time the product gets launched, if it ever gets launched. The only constructive byproduct is a learning experience worth communicating to save other products from succumbing to the same mistakes. From my experience of working directly with and solving problems for product management and delivery in a Fortune 100 financial services organization, I’d like to share my list of t

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Get People Talking! How To Use Open-Ended Questions For Market Discovery

The Secret PM Handbook

In my last post I talked about the importance of “talking to customers.” In that post I focused especially on what you do with the market discovery knowledge you get from customers once you found it. (The “product management system of record,” I called it.). In this post I’ll be more to the point: How do you actually have these conversations?

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The Anti-Influencer Marketing Strategy to Grow Your Community

Amplitude

I hate the term “influencer.”. In tech, you can often find “influencers” talking about various new developments on TechCrunch and Fortune, while other people (who are actually the best at what they do) are in the trenches, working. Entrepreneurs who are building new products will sometimes chase after those influencers and the audiences they come with, forgetting the rule of 1,000 true fans ( as stated by Kevin Kelly ): To be a successful creator you don’t need millions.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Good churn

Street Smart Product Manager

Our primary job as product managers is to drive sustainable business growth for our products. In my post on unit economics, I talked about customer lifetime value (LTV) as a critical driver of your SaaS product’s growth and success. I talked about the importance of increasing LTV and especially making sure LTV is way more […]. The post Good churn appeared first on Street Smart Product Manager.