Mind the Product

APRIL 19, 2019

It may be obvious, but defining your strategy, goals, and mission is something we all need to have rooted at the heart of everything we do – but it’s very easy to get pulled in countless different directions while we try to deliver against these. In this talk at MTP Engage Manchester, VP of Digital Services at Native Instruments Nicholas Goubert reminded us of the importance of getting your hands dirty – whether by surfing, by building old bikes, or by getting involved with the overa

Product Strategy 138

Product Strategy Strategy Vision Roadmap 138

Gainsight

APRIL 19, 2019

Planning your product roadmap? You should know these six key terms before putting pencil to paper. What is Product Planning? Product planning is the process of mapping out a product from idea to launch. It encompasses all of the steps and tasks that product managers take to make sure that a product is successful once it’s on the market. Product planning isn’t just a one-and-done type of activity.

Feedback Software 40

Feedback Software Analytic Tools Data Visualization Customer Feedback 40

The Product Coalition

APRIL 19, 2019

Brand Facebook Inc. Though it might seem that Facebook as a brand is at its all-time low, their strongest asset Instagram is branded as its own entity without the stigma of its parent. Imagine if Instagram was named as Facebook Pics or Facebook something. Most big brands tend to do this, look at how many beers are named Miller?—?Miller High Life, Miller Genuine Draft & Miller Lite etc.

Branding 60

Branding Naming Marketing Positioning 60