October, 2018

Remove management-customer-communications
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“What Do You Do Again?” – Tips to Explain the Product Manager Role

280 Group

” As a Product Manager you’ve probably heard this one more times than you can count. One of the common challenges with Product Management is that co-workers and other departments in your organization don’t know what a Product Manager does. The next step is to invite each manager to a 1:1 face to face lunch.

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Boost Mobile Customer Retention in 4 Steps

Alchemer Mobile

In mobile marketing, it’s a well known fact that retaining customers costs less than acquiring new ones, and retention can also be used as a trust signal around how well your brand knows its customer base. The state of mobile customer retention. On average, only 25-40% of new customers will re-launch an app after the first week.

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5 Tips for Product Managers Who Want to Influence Quickly

Mind the Product

For product managers leading the execution of a product, working with an inattentive, context-switching development team is a struggle. This is why developing strong influencing skills is crucial for product managers. Here are five tips for product managers who want to influence quickly. Lack of trust or loyalty.

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Customer retention: 5 best practices & 6 strategies for low churn

Intercom, Inc.

Customer retention is the silent killer of SaaS businesses today. Even if you are acquiring customers for $10, if they only stick around for a month or two, you won’t build a lasting business. What is customer retention? Why customer retention is important. How to understand customer retention.

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.

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How do you Make Product Management Work Effectively in a Distributed Team?

Mind the Product

Ever since the shift towards agile practices, product teams have hung on to a set of core attributes, which range from cross-functional, to customer-centric, all the way up to iterative and independent. For product managers, this means needing to rethink existing processes beyond the simple introduction of tools like Slack.

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Take Care of the Misfit Toys: Managing End of Life Products

Mind the Product

So you’ve read all those books and articles on how to become a product manager, about how tough it is, but also how rewarding it is. I remember when I moved from being a sales engineer to product manager. This isn’t product management, is it? It’s a product and you’re a product manager.

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Why the Product Message Should Come From Product Management

Speaker: Jordan Bergtraum, Head of Product at Equip ID & Consultant

Compelling product messages have a profound impact on attracting new customers and commanding value-based pricing. A strong message concisely communicates to prospects and customers how you can solve their problems, and how these solutions translate to real value. The benefits of a good product message.

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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. This begs the question: what’s the best way to increase customer retention? The best times to collect customer feedback.

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Tough Bosses, Unrealistic Goals, and Other Corporate Challenges That a Customer-Centric Product Strategy Can Empower You to Solve

Speaker: Bob Caporale, Founder of Strategy Generation Company

As product managers, we’ve likely all faced this situation at some point in our careers. But, in most cases, the core challenge isn’t your bosses or even your specific goals; it’s the fact that your company’s targets are disconnected from your customers’ needs. Align your company’s strategic goals to your customers’ unmet needs.

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Cracking the Code to Product Team Success: Data, Empathy, and Extraordinary Communication

Speaker: Donna Shaw - Senior Product Manager & Eric Frierson - Director of Innovation for Public and School Libraries

Product management goes beyond product development; it involves nurturing a cohesive team. Establishing effective communication channels with team members and stakeholders can be a daunting task. Collaborating with cross-functional teams can be overwhelming, particularly when objectives diverge.

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How to Use Customer Feedback for Business Growth

Customer feedback is a crucial element of every product-led growth company: it helps product managers prioritize, build, and sustain their products while working towards business growth. Customer feedback by product lifecycle. “Feedback is the breakfast of champions.” - Rick Tate.

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How Can We Stop Under Utilizing a Key User Experience Champion?

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Customer representation has always been a key reason for success in product development. It’s a truth universally acknowledged by the best product managers. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics.

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Turning Trial Users Into Successful Customers

Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera

Join us for a discussion about experimenting with data-driven onboarding to boost customer experience during trials and drive business outcomes. He will discuss his experimentation with onboarding communications to lift trial conversions and cover: Developing a strategy around hypotheses to test.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales.

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A Product Manager's Guide to Working Effectively with Engineering Teams

Speaker: Sayanti Ghosh, Product Manager – AI/ML at Teck Resources Ltd.

“There’s probably no more important relationship for a successful product manager than the one with your engineers" (INSPIRED by Marty Cagan). Behind every great product there is not one but many people, all of whom work tirelessly to combine technology and design to solve customer problems and meet business needs.