customer-communications-strategy 
Alchemer Mobile
NOVEMBER 8, 2018
Consumers realize they are not beholden to brands as options arise across the ever-expanding market of goods and services, and brands have begun listening to customers to help drive their product roadmaps, and ultimately, to drive success through loyalty. direct customer feedback is so powerful.
Mind the Product
NOVEMBER 29, 2018
Know Your Customers’ Problems. It’s product development like that – that seeks out innovative solutions rooted in intimate knowledge of customer’s problems – that has earned Trader Joe’s the reputation as one of the most customer-centric organizations on the planet. All About Value for the Customer. Segment Your Audience.
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ProductPlan
NOVEMBER 8, 2018
The product management community often uses the term stakeholder management as shorthand for how product managers communicate with executives and investors. Customer support and success. Customers are stakeholders too. So you should always communicate to your developers not just what you want the product to do, but why.
Revulytics
NOVEMBER 29, 2018
What’s more, its communication not only identified the problem, it presented users with actions to take. Innovative companies like Under Armour recognize this, and are using customer communication channels like in-app messaging for risk management purposes. This is something a blast notification couldn’t accomplish.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Ask Benny
NOVEMBER 30, 2018
Start from Vision and Strategy A roadmap must be connected to the company vision and product strategy. Before diving into the initiatives to be achieved, you must have a concrete vision and strategy. Hopefully you are also involved in shaping that strategy. Take your time. Try to define between three to five goals.
ProductPlan
NOVEMBER 15, 2018
The product roadmap is a key point of reference to keep product strategy, business objectives, and execution aligned. Was there a customer request that inspired a new feature? Grouping initiatives on your roadmap into thematic buckets is not only a great tool for prioritization, but also an excellent communication aid.
Speaker: Michael McMillan - Customer Experience Expert, TEDx Speaker, and Author
Are you looking to elevate your CX support strategy? Customers who have a seamless buying experience, from speaking with sales and purchasing the product to easily finding support, are more likely to return to your organization and recommend it to others.
Speaker: Phil Irvine, VP & Director of Audience Intelligence
One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. The more personalized an organization can be with growth strategies and communications, the more likely engagement would increase and ultimately sales. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT
Speaker: Bob Caporale, Founder of Strategy Generation Company
But, in most cases, the core challenge isn’t your bosses or even your specific goals; it’s the fact that your company’s targets are disconnected from your customers’ needs. By driving your company’s “top-down” goals with a clear and well communicated “customer-up” product strategy! So how do we solve this problem?
Speaker: Daniel Foster, Strategy Lead, TechSmith & Vic DeMarines, VP of Product Management, Revenera
Join us for a discussion about experimenting with data-driven onboarding to boost customer experience during trials and drive business outcomes. TechSmith’s Snagit Strategy Lead, Daniel Foster, will share how he leveraged product usage data, segmentation, and targeted onboarding messaging to improve trial users’ experiences.
Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee
This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
Advertiser: Data Robot
When it comes to working with the empowered consumer, AI has the power to help your business thrive by leveraging your own data to better understand your customers. Predicting the next CRM state, which can inform the strategy of future marketing communications. Predicting the next order based on prior purchase history.
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