How to manage Stakeholders as a Product Manager
In this article, we define what stakeholders are; we offer a framework for categorizing them and recommend different communication methods for each type that would save you plenty of headaches.
If you are looking for a Product Management role, you must have noticed that job specifications always list stakeholder management as a mandatory skill. When working as a Product Manager (PM), your impact depends on your ability to negotiate with C-level, motivate the development organization, and convince additional teams. What PMs often do wrong (that I…