How to manage Stakeholders as a Product Manager

Eduardo Mignot
Product Coalition
Published in
7 min readFeb 24, 2020

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In this article, we define what stakeholders are; we offer a framework for categorizing them and recommend different communication methods for each type that would save you plenty of headaches.

If you are looking for a Product Management role, you must have noticed that job specifications always list stakeholder management as a mandatory skill. When working as a Product Manager (PM), your impact depends on your ability to negotiate with C-level, motivate the development organization, and convince additional teams. What PMs often do wrong (that I…

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I am a Product Leader and Coach. I enjoy learning and sharing about Product, Tech & Agile. Currently working as a Lead PM & Instructor @Maestro PM course