Lead on Purpose

Promoting Leadership Principles in Product Management

How motivated leaders leave a legacy

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The most successful companies have motivated leaders that inspire motivation at all levels of the organization. They are motivated for a real purpose, not just for money or other short-term rewards.

Is it possible to create an environment where great work just happens, and everyone is motivated?

Motivated Leaders

In a recent post on LinkedIn, Greg Butterfield gave some great advice on what distinguishes great leaders from merely good leaders. One of the five skills he listed was motivation. Great leaders “understand their responsibility and they are motivated to serve and leave a legacy.”

In my experience, there are three key attributes that motivate great leaders:

  • Passion: It starts with the desire to get things done, an internal drive to see things happen. As individuals, we need to work on this every day. As leaders, we need to create an environment where people are inspired to show passion for their work.
  • Dedication: For motivation to flourish, you need to be dedicated to the cause, committed to the overall mission of the organization. Dedication comes from a belief in the work you are doing.
  • Accountability: To move the cause forward, you need to take responsibility for your own outcomes. Leaders don’t blame others. They don’t blame the external environment. They do whatever it takes to win.

As the leader, one of the keys to your team’s motivation is allowing them to take risks. Create a culture where it’s ok to try new things, where they know you have their back, and where failure is an option if they learn the right lessons and move forward. Give your team members the latitude and support they need, and they will give it back in spades with the work they achieve.

Questions: How do you motivate your team? What legacy will your motivation inspire? Please leave a comment in the space below.


The Product Management Perspective: Many of today’s CEOs spent time in the ranks of product management. It’s a great learning ground for becoming an executive. Applying these traits to your product focus will accelerate your journey.

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