RAGE. A simple way for product managers to answer the question “Why does everything take so long?”

Brad Dunn
Product Coalition
Published in
20 min readJan 11, 2021

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Why does everything take so long to build? Have you heard this before as a product manager? Maybe everyone on your team is working hard to ship good, high quality software only to be faced with comments from different parts of the business about why things take forever to build. If this is you, I have a simple tool you can use to articulate why things (might) take as long as they do, explain it in a way that is helpful to those who are unfamiliar with software development, and finally…

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Product Management Executive 🖥 Writer 📚 Tea nerd 🍵 Machine Learning Enthusiast 🤖 Physics & Psychology student @ Swinburne