product-goals-messaging 
Mind the Product
DECEMBER 18, 2018
Now I’d like to look at other aspects to consider when building conversational products. Once you’ve generated potential use cases and filtered them against real business goals, you need to answer a few questions about your target users. Either a user gave up too quickly or a bot took too long to complete a user’s goal.
Mind the Product
DECEMBER 19, 2018
As product managers we have so many priorities that organizing them into a short list can be the hardest challenge each week. Here are four ways that product managers can plant themselves in the world of deliberateness. Most importantly, be realistic about goal setting and about how much you can get done in a week.
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Mind the Product
DECEMBER 17, 2018
For conversational products and interfaces, product creators have to imagine an interaction where the screen plays an ancillary role. Hence the MVP for conversational interfaces needs to be different from that for any other product. Focusing on the bookends of the conversations helps you to understand the trigger and the goal.
Mixpanel
DECEMBER 18, 2018
Summer has come and gone, but the momentum of our engineering and product teams has continued to grow. We released a brand new report, Flows, which lets you explore how users navigate your product and where they drop-off from your funnel, so you can drive them towards the optimal paths. Recurring messages. Programs and events.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.
The Product Coalition
DECEMBER 20, 2018
Product Management is one of the toughest jobs out there. You are supposed to coherently navigate the development, design, and marketing of a product. Tools are like the anchors that serve to rein in inspiration, focus and achieve your goals. Roadmapping is one of the unsung heroes in the product arena. Useful, right?
Mixpanel
DECEMBER 18, 2018
Excluding data sometimes requires customers to guess which user behaviors are most and least valuable before they use our product – a product that’s supposed to give them insight into which user behaviors are most and least valuable. We also don’t want something that deters our customers from getting the most out of our product.
Speaker: Hannah Stegen, Customer Service Manager, Crescendo
You can monitor usage, activation, retention, and more, but those metrics don't always align with every one of your goals for your users. Then, she'll explain how to develop a strategy for using messaging and prompts to help the user along their way. Combine insights from the Customer Success and Product teams.
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