Pragmatic Marketing

JULY 13, 2009

Agile product managers (and their Agile development teams) are told to prioritize backlogs based on ROI. In practice, this isn't possible. Prioritizing for Profit is a better approach. By defining a core set of attributes that include stakeholder preferences, corporate strategy, and specific ways to increase profitability, product managers can create backlogs that support the company's longer-term goals as well as short-term development needs.

Webinar 70

Webinar Download Agile Strategy 70

Pragmatic Marketing

JULY 13, 2009

Product Managers are responsible for the overall market success of their products, not just delivery of software. In the Agile world, a new title is emerging -- the Product Owner -- which covers just a small subset of the Product Management role. While this makes sense for internal IT groups that have traditionally gone without Product Management, Agile product companies (that need to deliver customer revenue with their offerings) need full-fledged Product Managers to drive strategic activities

Webinar 70

Webinar Product Management Product Manager Download 70

Pragmatic Marketing

JULY 12, 2009

Sometimes it seems that agile development is an end run around effective product planning and market analysis. It also can undermine product positioning and roadmapping. Yet the benefits of a more responsive and productive product development team are too significant to ignore. Learn how the Splunk product management team is automating the Pragmatic Marketing Framework to feed continuous market-driven priorities into an agile development process, and then leveraging this automation for continuou

Webinar 70

Webinar Agile Product Management Product Manager 70