Sachin Rekhi

JANUARY 30, 2009

Silicon Alley Insider recently announced The Create a Twitter Revenue Model contest. I decided to throw together an entry and today SAI has picked it as one of the finalists. So I thought I would write a blog post summarizing my submission. Thinking about business models for Twitter is always a fun exercise. I see Twitter as the epitome of web 2.0 - a sticky communication app with few differentiated user segments, minimal expressed interest, and no purchase intent.

Advertising 60

Advertising Customer Experience Differentiation Presentation 60

Pragmatic Marketing

JANUARY 29, 2009

In May 2008, I authored an article that discussed the day-to-day challenges facing the Product Manager in the Agile world. In that article, I remarked that the debate surrounding the role of the Scrum Master and Product Owner was worthy of a paper all of their own. A colleague of mine called my bluff the other day by asking me “ What’s the issue with Scrum Masters and Product Owners?

Reporting Tools 70

Reporting Tools Data Visualization Analytic Tools Technical Review 70

Sachin Rekhi

JANUARY 25, 2009

Y Combinator is famous for its well known motto " Make Something People Want." This very simple statement serves as a guiding principle for a startup, helping to focus it on this core goal early on: to ensure that its product provides compelling value to its target audience. It also de-emphasizes many secondary issues that, while important, are not likely to be an early cause of failure for a startup.

Advertising 60

Advertising Startups Definition UX 60