Sat.Jun 12, 2010 - Fri.Jun 18, 2010

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Tactics in Increasing Signal to Noise Ratio

Sachin Rekhi

One of the most disruptive trends in the Internet era has been turning a culture of scarcity on its head and transforming it to one of ubiquitous access. No longer is the news, music, videos, and games we consume controlled by powerful oligopolies who artificially constrain supply in order to increase the value of their offerings. Instead, the new found democratization of media and information has been a win for all consumers, giving them the ability to consume their content wherever, whenever,